In the latest episode of @DiffereEngine Engine #tech #strategy #podcast @pmaher and @BigStickComms tackle the prennial question: can hype around a company or technology actually lead to #category leadership, or does chasing hype distract you from building something enduring? 👇

Can Deep Mind & Demis Hassabis teach us about a new era of tech #category leadership? In this episode of @DiffereEngine #tech #strategy #podcast @pmaher and @BigStickComms discuss what happens when a person who created a category is no longer the best person to lead it?

Whether you are sitting on a nascent #category or need to reinvigorate your position, in the latest episode of @DiffereEngine #tech #strategy #podcast we tell you what to do and how to build the team that’s going to make the difference. pod.link/1703382202

In the latest episode of @DiffereEngine tech strategy podcast, @pmaher and @BigStickComms break down the 2026 playbook for orchestrating a coordinated launch making your #category impossible to ignore pod.link/1703382202

In the latest episode of our #tech #strategy #podcast: when the time comes to secure your tech #category legacy, we describe how to successfully hand over a business to a new leader and highlight how easy it is to get it wrong. pod.link/1703382202

In the latest episode of our tech strategy podcast @PMaher and @BigStickComms explore the warning signs that have preceded past market fallouts. If the #AI #bubble is about to pop, these are the warning signs you need to know. Link below 👇

Is @LDNTechWeek an annual ritual of rolling out the same unicorn statistics, celebrating funding totals and applauding ourselves? In this episode of @DiffereEngine #tech strategy #podcast, @pmaher and @BigStickComms ask does any of it actually move the economic needle? 👇

"Most people don’t like change – that’s what makes entrepreneurs entrepreneurs." In this episode of @DiffereEngine #podcast @pmaher and @BigStickComms sit down with @RomanStanek to discuss building #category-leading businesses through multiple waves of technological change. 👇

The latest episode of @DiffereEngine explores with @gooddata_ai founder @RomanStanek, one of Europe's most experienced #technology entrepreneurs, how founders should now think about #AIInfrastructure and where many are getting it very wrong. Link below 👇

In the latest edition of The Difference Engine tech strategy podcast @Pmaher and @BigStickComms show how @UKLabour's relationship with Britain’s #tech economy is a story of a courtship operation as ambition collided with dependence. Link below 👇

Tech #category design is about reframing problems and defining new solutions spaces. But executing that #strategy in 2026 has shifted in several important ways. In the latest issue of @DiffereEngine tech strategy podcast @pmaher and @WestFour reveal what’s changing and why.