Digital platforms update Archives

TikTok and Publicis share ecommerce insights with new social shopping partnership

TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing app.

The social Olympics: Tom Daley tops list of biggest influencers on Team GB

Team GB diver Tom Daley not only won his very first Olympic gold in Tokyo but also on Instagram, topping the podium as the athlete that gained the most followers over the course of the games.

‘Tremendously Confident’: Brand CMOs predict higher revenues than before Covid crisis

Brands selling online are making a range of investments across new talent, digital marketing spend and delivery capabilities in expectation of a booming 12 months for e-commerce, according to new...

Laithwaites sponsors Sky Sports series ahead of South Africa rugby tour

Wine retailer Laithwaites has struck a partnership with Sky Sports and its ‘Quinnebago’ Fan Van tour, for the British & Irish Lions Series in South Africa.

AA/WARC: UK adspend ‘to grow at fastest-ever recorded rate’

UK adspend will grow by 18.2% this year to reach a total of £27.7bn, by far the highest growth on record after the Covid-19 pandemic caused the market to plummet last year, according to new data.

Future of work: 5 job roles for 2026

Technology is advancing at a rapid rate, and job roles are evolving alongside each new breakthrough. A new report highlights some potential new vocations that could crop up in the next five years,...

Alexa offers Olympics and Paralympics updates during the Tokyo 2020 Games

With the Tokyo 2020 Olympic and Paralympic Games underway, Amazon’s Alexa has been learning facts to give customers quick and easy access to Great Britain and Ireland’s latest news and successes.

Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

There is a sharp generational divide in UK’s online viewing habits, with older generations citing Netflix s their favourite brand, while the younger Generation Z prefers YouTube, according to new...

Mobile payment users worldwide surpass 1 trillion amid pandemic

Last year, for the first time, total mobile payment users worldwide (those who had made a purchase at least once in the prior six months) surpassed 1 trillion.

IPA report: UK marketing budgets grow for the first time since start of pandemic

Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.