Josh Gotthelf

.@perfectgameusa has built one of the most valuable content archives in youth sports ⚾️ CCO @dimejosh told us about the long tail of their catalog when a player eventually gets called up to @MLB. "From a business perspective, it gives us a really interesting content library. A historical catalog for when somebody does something somebody gets called up. We have their @pgallamerican highlights. Maybe their PG All-Star Game highlights."  Most outlets start documenting an athlete once they're already relevant, but PG has the opportunity to document them before anyone knows they're going to be relevant. And it's not just through stats anymore, but also video.  "And we can show that progression. You look at a kid like @strikerpence8 today. Let's assume he throws between 98 and 100 mph. Being able to show that 10, 20, 30 mph progression over the years is pretty special in data but also in video form." Over the next decade there will be thousands of ballplayers PG can utilize their archive to produce before-they-were-famous type content.  #youthsports

The cost of producing high-end youth sports broadcasts is coming down FAST 💰 @perfectgameusa CCO @dimejosh says they're finding five figures in savings year-over-year just from advancements in technology. But technology is only part of the equation. It also helps to play the game in @PhilliesCBP where most of the infrastructure is already in place.  Historically, delivering a professional-quality broadcast required significant equipment, people and capital. With cheaper cameras, production improvements, and automation that changes the economics of which events are worth producing. We'll see more youth sports events receive pro-level production without the pro-level budgets. #youthsports

One baseball game can become 35 pieces of content ⚾️ @PerfectGameUSA CCO @dimejosh breaks down the content engine behind the @PGAllAmerican Classic from players walking into the stadium to batting practice, dugout moments and the game itself. Stop thinking about a youth sports event as one piece of content. The opportunity is in every moment that can become a story, clip, photo, or sponsor asset. #youthsports