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Irvine, CA
Joined August 2014
CEO giving the marketing team their Q3 goals after cutting 90% of the budget
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Your competition isn’t just other agencies. Master the art of persona-based marketing and you’ll win the customer bidding war⬇️
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The @DirectiveAgency trimesterly celebration has a been a success
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CORRECTED: Lessons learned in growing a business to more than $20 million in the blink of an eye, by @gmehrguth, CEO of @DirectiveAgency b2bnn.com/2022/08/lesson… today on @B2BNewsNetwork – at Toronto, Ontario
Always a treat! @DirectiveAgency’s Garrett Mehrguth (@gmehrguth) is at Stage 3 to help the crowd identify their personalized, addressable market & apply tips and tricks to convert the ideal customer straight to sales.
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I was nervous the SaaS Marketing Makeover series would keep us from winning strategic accounts It’s hard for me to balance critiquing with my passion for someone’s marketing I think it helped win a very important account: youtu.be/WCD0QVsXjcE Passionate content works IMO
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Directive retweeted
Our friends & customer @DirectiveAgency lowered their cost per opportunity by 63% with Clearbit. 🤯 Check it out! clearbit.com/customers/direc…
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Today is @DirectiveAgency’s 9 year anniversary. I am so proud of everything we have accomplished and can’t wait to see what the next 20 years brings … And, we won the biggest sales tool in the industry today 💪🏻 And, we made massive progress on our vision today 👏 What a day!
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Show up for your clients. It matters.
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It was really cool to watch our head of recruiting present her strategy to the whole company at our all hands. The team @DirectiveAgency really is the best.
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Doing highly strategic projects that set us up to exceed client goals, 100% of the time, will be @DirectiveAgency’s Mona Lisa. There is no problem more challenging to solve in the agency world.
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The team @DirectiveAgency just crushed their May goals. Let’s go!!! – at Orange, CA
Agree or disagree? Love to hear your thoughts SEO peeps – at Orange, CA
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Many companies lack the resources to create an effective SEO strategy in-house but partnering with the right SEO agency can amplify your online presence. In today’s conversation, Andrew Eagar, @DirectiveAgency’s Director of SEO, talks about agency SEO. link.chtbl.com/-jVJWMa4?sid=…
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You don't want to put all your capital towards your "hopeful" tactics and have it tank your growth. And, you need to be able to allocate budget towards the tactics that are tried and true. That's why Alpha/Beta Capital Allocation is key. (thread)
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Just because something works today, doesn't mean it will work tomorrow. I like to anchor our "Alpha" budget to a % of revenue. This allows us to scale our primary campaigns that are driving revenue as revenue grows. Ideally, this creates "Constant to Decreasing Marginal Returns"
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Most B2B SaaS companies are product-led and focused on what their product does. Customer-led SEO focuses on who you're targeting rather than what your product is. Andrew Eager, @DirectiveAgency’s Director of SEO, discusses B2B SaaS SEO plans. link.chtbl.com/coZIMP-G?sid=… #seo #B2B
Very proud of @DirectiveAgency launching in APAC. We are going to do big things for tech companies out here – at Sydney, New South Wales
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After countless speaking gigs over the last 7+ years, I have finally earned my first keynote. I can’t wait to bring all my passion and energy to the lovely people of Sydney @searchsummitau. Thank you for all the support over the years fam, if you are in Sydney lets hang – at Orange, CA
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Great time with the @DirectiveAgency team! – at Newport Beach, CA
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