When a product's core flow automatically spreads it to new users, it usually will keep growing until the market is fully saturated. For example: Instagram—Posting a photo also shared it to Facebook Gas App—Every poll sent was shared to Snapchat @BelieveApp does something similar here: tagging launchacoin on a tweet will mint a coin in front of everyone—and teach them how it works If you see a mechanic like this, there is a good chance of the product taking over the market.