There are shortcuts to better thinking. Read the full article: Mental Models: How To Think Better — Faster ▸ lttr.ai/AZp8s #PublicRelations

Unlike traditional media logic, social media logic is more participatory and interactive in nature. Read more 👉 lttr.ai/AZn38 #PublicRelations

Upgrade your mental toolbox. Read the full article: Mental Models: How To Think Better — Faster ▸ lttr.ai/AXAGE #PublicRelations

Social media logic puts a greater emphasis on user engagement and interaction. Read the full article: Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/AW7js #PublicRelations

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As a PR adviser, I often must rely on mental models. Read more 👉 lttr.ai/ATy7Y #PublicRelations

Social media logic is just ’media logic’—amplified. Read more 👉 lttr.ai/ATwfT #PublicRelations

Here's a list of my favourite (and most used) mental models. Read more 👉 lttr.ai/AQQDq #PublicRelations

Social media logic is just ’media logic’—amplified. Read more 👉 lttr.ai/AQMs8 #PublicRelations

The Iron Prescription, The Red Queen Effect, Occam’s Razor, First Principles, Chesterton’s Fence, and many more. Read more 👉 lttr.ai/ANNUY #PublicRelations

Social media logic puts a greater emphasis on user engagement and interaction. Read more 👉 lttr.ai/ANJtM #PublicRelations

There are shortcuts to better thinking. Read the full article: Mental Models: How To Think Better — Faster ▸ lttr.ai/AMWqX #PublicRelations

Social networks seem to amplify the effects of classic media logic. Read the full article: Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/AMSUH #PublicRelations

Upgrade your mental toolbox. Read the full article: Mental Models: How To Think Better — Faster ▸ lttr.ai/AMGTr #PublicRelations

As a PR adviser, I often must rely on mental models. Read more 👉 lttr.ai/ALvVP #PublicRelations

Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/ALvVO #PublicRelations

Social media logic is driven by algorithms prioritising engagement (likes, shares, comments), often favouring sensational or emotionally charged content. Read the full article: Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/ALvVN #PublicRelations

Mental Models: How To Think Better — Faster ▸ lttr.ai/ALxkg #PublicRelations

Same, same but ... amplified. Read the full article: Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/ALt8o #PublicRelations