Planner\Strategist\Slash\Whatever
London Town
Joined February 2009
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Brands innit.
Trump repeatedly pointed to the value of the Trump name. “The most valuable asset was the brand value,” . “If you look at the companies, the brand value is a very big part of the asset value of the company.” “I became president because of my brand.
Does European football care about climate change? No. Just money.
bbc.co.uk/sport/football/671…
Fear of reprisals prevent people calling out employers on climate, says charity theguardian.com/environment/…
Donald Cameron retweeted
Usually behind the WARC paywall, a guide for marketers using MMM is free to you today 🎁
It's full of practical tips taken from my 20+ years experience: Guidelines, checklists, pros and cons, and experience of real life modern businesses.
To get it, retweet and send me a DM
Loss of fossil fuel assets would not impoverish general public, study finds theguardian.com/environment/…
Top lawyers defy bar to declare they will not prosecute peaceful climate protesters theguardian.com/environment/…
Donald Cameron retweeted
Really?? thought this was leading onto something climate related somehow
‘Sea temperatures fit for humans’ is one hell of a line for an airline company right now.
I haven't seen an airline company advertising that good for decades now. The insights, the copywriting, and every execution is a true masterclass from @uncommon_LDN 🤩 moreaboutadvertising.com/202…
Cold comfort: get ready to shiver watching a World Cup you helped to pay for | Barney Ronay theguardian.com/football/202…
Disgrace on every level (except the ban).
IPA welcomes Liz Truss' HFSS ad ban u-turn thedrum.com/news/2022/09/14/…
Seems it's harder to say no than do no?
campaignlive.co.uk/article/c… @JonathanMWise
Inflation at 10%? This is class war – and it was years in the making | Zoe Williams theguardian.com/commentisfre…
Funny way to highlight GreenWashing. And very smart to actively prevent it, not just say it's bad. At the very least, it'll force companies to say something meaningful. stopthewash.com/ H/T @BenKayWriter
The BBC's Big Oil vs The World is must-see. bbc.co.uk/programmes/p0cgql8…
In a delicious bit of algorithmic karma, they've also got the darkly hilarious Vice about Dick Cheney's role too. bbc.co.uk/iplayer/episode/m0…
