Bringing innovative marketing ideas to the home and building industry
Raleigh, NC
Joined February 2014
- Tweets9.4K
- Following240
- Followers299
- Likes5.4K
Draper DNA retweeted
If you are responsible for 2025 planning, you must read this article. heyor.ca/1Pdmmd forbes.com/councils/forbesbu…
Draper DNA retweeted
How AI is used by Instagram influencers. socialmediatoday.com/news/in…
Draper DNA retweeted
It's a rare thing to see a company implement two marketing "trends" with an outcome this good!
What do you think about this use of personalization + AI in Qatar Airways' new campaign? heyor.ca/2c5efi
Draper DNA retweeted
“Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate, and to humble.”
So good at brand storytelling, editors call Kathy before she calls them.
Experience applied... available to you.
#buildingmaterialsmarketing
Draper DNA retweeted
Do brands have to get this weird?
Our Take: Nope. Rather, you'll can be successful by simply putting personality at the forefront of all content & subtly embed products.
heyor.ca/fJTGg1
Draper DNA retweeted
It's time to rethink your marketing! Buyers want homes that match their lifestyles.
Discover how lifestyle marketing can make your brand stand.
Learn more! draperdna.com/the-power-of-l…
#HomeConstruction #LifestyleMarketing #Sustainability #MarketingStrategy
Draper DNA retweeted
Created by a mason. Perfected in the field. Now loved by builders, architects and designers all over the country.
Get the surprisingly interesting story of what goes into creating the dryest walls around.
Here 👉 mtidry.com/about-mti
Draper DNA retweeted
Tip: When reviewing and approving your social media content, remember that each post should be written from a customer-first perspective, and do one or more of the following: educate, entertain, intrigue.
Draper DNA retweeted
MTI offers in-house technical resources to support any kind of project you’re working on!
Architects, builders, contractors & dealers trust that we’ll provide guidance and answer any moisture management question.
Online installation resources
👉 heyor.ca/W1W8IM 👈
Draper DNA retweeted
THE trend for building products manufacturers is lifestyle marketing. Embracing and promoting how your products create good, strong emotions that can last a lifetime. Let us know if you would like to learn more.
Happy Halloween!
draperdna.com/lifestyle-mark…
Draper DNA retweeted
The recipe for compelling CX uses 8 ingredients. Dedicate resources focused on each element and you'll have a potent concoction.
See the HBR recipe based on the research of thousands of companies and analyses of millions of customer data points from ACSI. heyor.ca/UzOdY9
Draper DNA retweeted
Manufacturers, it’s time to highlight more than durability! Learn how lifestyle marketing can help you connect with today’s values-driven consumers. Read our blog: draperdna.com/harnessing-lif…
#BuildingMaterials #LifestyleMarketing #Sustainability #MarketingStrategy #WellnessLiving
Draper DNA retweeted
We sense a theme here: build up an expert team of partners.
heyor.ca/OlnE0l forbes.com/councils/forbesag…
Draper DNA retweeted
Thanks to our secret sauce, otherwise known as True Channel Technology™, our full line manages—and reduces—the risk of entrapped moisture better than whatever entangled fiber product you’re using now.
Get the details: heyor.ca/VxKub9
Draper DNA retweeted
The answer is the patented True Channel Technology™. MTIdry offers drainage mat and drainage planes for both exterior walls and interior above-grade and below-grade applications. heyor.ca/Xxka6U
Draper DNA retweeted
Not the average "why brand building" is important message.
This is an entirely new and solid reason to prioritize your brand marketing, and it has to do with how the web is changing. heyor.ca/Jp4Qrd
Draper DNA retweeted
“Having a vision for what is next and the experience to make it happen - this is experience applied”
Thirty years of institutional knowledge second to none, available to you.
Planning 2025.
draperdna.com/team/shawn-dra…
Draper DNA retweeted
It's not just a place to show off dance moves. More Americans – especially young adults – are regularly getting news on TikTok.
In just 4 years, the # of adults that regularly get news from TikTok has grown about 5X!
Via @pewresearch heyor.ca/AfFWM0
Draper DNA retweeted
Lifestyle marketing: Making Connections Beyond Products
This is the future of building products marketing. Start working on it now for 2025. We can help with our dedicated lifestyle marketing team. Just ask.
draperdna.com/lifestyle-mark…
Draper DNA retweeted
Not for the weak, but certainly for companies that want to win.
heyor.ca/Rd0Ira