“People are trying to be smart—all I am trying to do is not to be idiotic, but it’s harder than most people think.”

There are, of course, lots and lots of "rules" for anyone venturing into the biz world. Most are weird and counter-intuitive… … which means that if you think being a sensible person, making rational decisions, is a recipe for success… … you’re gonna get your lunch eaten.

Go make that stuff. The manifesto is this: Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use—do the work you want to see done.

Execution is the key difference between a good and a bad strategy

Even in difficult times winners never cheat

Endurance is what matters when things are seemingly not working according to the plan.

One step at a time

Your promise is your bond. Always keep your word

Without feedback you are as well looking for a needle in the dark.

Don't worry who gets the credit

Be an original copy of yourself

Every responsibility you get make it a pocket of greatness.

Patience is a virtue

It's all about consistency

The chance to make a memory is the essence of brand marketing. »»Steve Jobs

Play the game of #Value centricity

Planning paves the road to execution.

Confront the brutal facts