Ash

$100k → $1M with eCom - Day 38 Hit $114k/day🎯 kinda crazy how 30 days ago we came down to $3k/days. Skill issue. couldn't have done this alone. special thanks to the Real Gs: @surajecom - my ride or die from day 1. absolutely fucking relentless... huge thanks to my mentors @spencepawliw and @shauneng for showing what's possible, coming out with killer content, really gave us the right direction. Our only job was to execute fast (and we did)... the goated Evolve community 🐐 - the consistent posts in the wins channel kept me fired up. @zakaria_airak - absolute G. been studying your content for a couple weeks, specially creatives masterclass... implemented the principles ASAP. and got another superwinner that pulled 90% of ad spend. to my team who showed up every single day, put in the reps, and made this real.. grateful for you all! what changed: - daily copywriting reps - stacking superwinners by understanding customers deeply - new angles, sub-avatars - dialed in funnel - creative team structure for output winning elements: - gossip-worthy storylines - high stakes + authority - testing mechanisms until we found the one - wrapping the sales pitch in a story

$200k/day with eCom - Rebuild Day 2 did learnings on my own ads. went through post-purchase and got some new sub-avatars. - planned and scripted 3 concepts - broke down the funnel for one of the products- know exactly where the leak is... - researched landing page inspos, planned a 3-variant test - hired another video editor who specifically has automations set up for more volume consistently going to the gym now + high protein food really make a difference for a clear mind.

$200k/day with eCom - Rebuild Day 1 I don't know where I left it off, been through a lotta shit in the last 30 days. Our ad accounts getting banned or 80% of ads rejected (yes, some "clean" ads too). Supplier messing up. Stock delayed. Chargebacks. Payment Holds. Pulled back for a bit to cut out all the social media noise and focus strictly on the basics: creative strategy and funnel optimization. While my partner focused on fixing backend. got a stable ad account now + a good reliable supplier. Stock is incoming. FINALLY started MRR. Head down. restarting the series (because i want to document my journey and measure how far we have come) until I hit $200k/day and make it the new normal. Which honestly feels extremely low now after seeing someone post a $1M/day dashboard in Evolve. Ceiling shattered. Our CR sucks right now, so focusing my energy on funnel optimization, will breakdown the whole thing and fix leaks. also writing 3 ad concepts after spending a bit of time breaking down ads and doing learnings on our own ads + team reviews

$200k/day with eCom - Day 47-58 i feel like building proper systems is slower than i'd like... but ill take stability while scaling over quick wins this time wins: - got a stronger agency ad account - team is locked in - AppLovin (new platform) is picking up 🤞🏼 - CR, RPV and Rev up - aligned with the supplier, stock will be shipped soon in progress: - song ads showing real potential - studying Resilia, Lymphoria, pulling stories from everywhere and giving it our own spin. - our static designer is building an AI automation system (inspired by Alex Cooper's) that can generate statics in volume - setting up post-purchase upsell MRR - onboarded Commslayer for VA setup - hiring for CRO...really need stronger CRO once stock lands we can push MRR properly. slow build but moving in the right direction.

$200k/day with eCom - Day 34-46 personal first... writing this from Atlantis in Dubai. Suraj proposed 💍 🤯 really unexpected...we've built the business side by side for years, and now this. still processing... A few wins: - Rev up the moment we landed in Dubai (something in the air lol) - unlocked 2 credit lines + 45-day net terms with our supplier - finalized formulation for a new product - improved version of an existing SKU - onboarded an agency ad account for stronger foundation Leaks: - production time needs to be faster - pre-order offers need to land - still hunting for a breakthrough creative (ROAS 2+) - ~40% of ads still getting rejected - new ad account got banned (again) Just sitting in the room working, overlooking the Palm Fronds, hitting the gym, keeping everything consistent...highest form of peace honestly 🔥

$200k/day with eCom - Day 28-33 building the systems to hit the next level. it's slow but it'll compound. no quick wins here lol...ecom builds thick skin like nothing else ...this week was heavy. - got flagged for a health & wellness tag on our ads + domain (working to fix it) - ban wave going on in the account, every ad taking spend gets taken down (working with Leo on it) - warming up backup ad accounts - onboarded a new email agency - onboarded a new static agency for volume - hired 2 more vid editors hit rate has been down, ngl...so strategic volume is what im focusing on..

was unable to make it to the apex event in St. Tropez. shit happens. thank you @Spencer and @shaun12340 this is sickk!! 🐐 arrived at exactly the right time - a reminder of what's possible when you focus on inputs. exactly what i needed to see today 🙏 what got us to $100k/day was one thing. In the trenches, still figuring out how to get to consistent $100k/days and then to $200k/day... but we're doubling down on higher volume with intent, more brains behind the brand, agencies for what we can't scale ourselves, and dedicated team for sourcing. $200k/day with eCom - Day 25-27

$200k/day with eCom - Day 22-24 meta is now rejecting our longest running ads left, right, and centre just because we are in the health and wellness niche. got some ads back but it breaks momentum. the issue is real but its also our job to keep producing new winners. So focusing on intent behind ads as always + building a backup system - need to make sure our ad accounts are rock solid before Q4. hired another video editor. Still looking for high-volume static editor who can bring intent. new ads ready to launch today for the new angle. excited to see if this gets us any new winners. also tried writing native ads today... let's see how it performs.

$200k/day with eCom - Day 19-21 revenue dipping is making me lose sleep tbh lol... but focusing on inputs (because this time i know better... stack reps... what else am i gonna do lol... in the trenchessss). realization: we are still producing the same ad volume we were at $10k/day. that's one of the bottlenecks. - onboarded another part-time editor for volume + intent - started hiring performance graphic designer - planning to onboard a new email agency (current one is kinda meh) - onboarded another sourcing partner, promising faster production, they're big (still supps stock issue) - looking into trybe (will share more later) - tried testing launching a batch in CBO n ABO.. ABO is giving great results. Maybe we'll shift our media-buying strategy a bit new angle's batches launching saturday.

$200k/day with eCom - Day 18 found a great angle for our existing product - entirely new audience. maybe even stronger than our current ones 👀 Excited to test this one! sorted through applications, found some strong candidates. also...been training my younger sister on creative strategy. the scripts she's producing are actually promising.. really rewarding see you tomorrow!

$200k/day with eCom - Day 17 scripted ads, went through loads of applicants on onlinejobs launched an a/b/c test for the sales page. also converted 1 part-time editor to full-time 💪 here's what got him the promotion (the things i value most): - open communication - hunger to prove himself - curious about how everything works - learns fast - doesn't repeat mistakes - don't have to chase him - follows deadlines to a T - delivered way more than any part-timer cooking up a new avatar 👀 will go deep tomorrow see you!

$200k/day with eCom - Day 16 looks like a ban wave going on inside our meta ad account. 10+ top ads rejected, even the simple static ones. working with meta ads manager, also looking for backup agency ad accounts. caught up with team reviews, deep competitor research, planned our next 30-day goal, scripted 2 concepts, started hiring for video editors. also onboarded @JemBourouhDE for google ads - pumped for this collab 🔥 see you tomorrow!

$200k/day with eCom - Day 11-15 been away for a few days. this is why. gifted my dad the car he's wanted for a while. fully paid off by ecom. taking a moment to actually appreciate this one. Ecom gave me the ability to pay back the people who gave us everything. team held it down while i was gone 🙏 then flew back to our place and celebrated my partner @surajecom's birthday 🎂 Keep crushing it! back to the trenches tomorrow.

$200k/day with eCom - Day 9-10 meta overspend issue at 0.5 ROAS (AGAIN!!), hence the dip. let's see if we can get some resolution but we all know how it usually goes... had multiple calls this week: 2 google agencies (hiring 1) 2 creative agencies (hiring 1) email marketing agency production issues with the supplement - working with Kanary Solutions to fix it asap. scripted 3 concepts for our other product. launched 12 batches of ads. launched new sales page congruent to top 3 spenders. see you tomorrow!

$200k/day with eCom - Day 8 scripted 4 concepts today (focusing on solution mechanism and offers) testing diff formats to deliver the message - - AI song animations - AI broll + VO - Single podcast - Body part animation concept. see you tomorrow!

$200k/day with eCom - Day 7 revenue's been dipping this week. Not the end of the world. few months back i would have panicked seeing revenue drop like this. But this time i know better. put in the reps -> obsess over inputs -> momentum comes. sometimes it feels like nothing is working, things are crashing and then everything explodes "overnight". so we keep moving 💪 - lowered the ad spend but increased profit margin - scripted 3 concepts - more competitor ad breakdowns - setting up a test for the new sales page - calls with 2 creative agencies - team reviews see you tomorrow!

$200k/day with eCom - Day 6 daily ad breakdowns to understand psychology. post-purchase surveys are truly a goldmine 🙏 wrote 2 concepts today purely based on answering objections and doubling down on why they bought. started hiring for a creative agency to produce alongside our internal team. see you tomorrow!

$200k/day with eCom - Day 4-5 - deep customer research - competitor analysis: launch strategy, formats, angles, belief shifts, top 10 ads breakdown - reviewed last 7 days performance, got clarity on whats working/not working - next week's strategy see you tomorrow!

$200k/day with eCom - Day 3 - scripted 2 concepts today - learnings call with the team. need to apply more borrowed authority + trying simpler phrasing for problem mechanism. - launched 18 concepts for this week (video + statics) excited to do deep work while the team enjoys their weekend. pumped to strategize next week's concepts. see you tomorrow!

$200k/day with eCom - Day 2 wrote 2 concepts today - trying shorter MOF/BOF ads for this week's launch. copywriting for the new funnel. will launch ads + funnel for this new sub-avatar tomorrow. call with the email agency. Need to hire a better one asap tbh.. team reviews take a lot of time but grateful for them! see you tomorrow!

$200k/day with eCom - Day 1 scripted 4 concepts today, ran reviews, deep customer research - found new sub-avatars to target. priorities - - more A/B tests on landing page (CR is a bit lower than i'd like) - 2-3 concepts scripting - copywriting for new presell pages - work with email agency - figure out documenting system for our processes see you tomorrow!