Sam

If your Direct Response brand is doing $200k+/mo and you’re still writing campaign briefs, chasing designs and reminding your agency to schedule emails… You’re basically doing their job. We’re taking on 2 more brands this Q4 to run their entire email & retention strategy, including subscriptions where applicable. More second orders. Better LTV. Less of your day spent managing an agency. DM me “AUDIT” for a FREE Audit. (Brand must be running for at least a year preferred)

DR brands🔥🔥

If you run a subscription-first ecom brand, here's where I'd look before blaming churn on the product: 1. Subscription onboarding Make the customer feel like joining was an upgrade. Not: "Thanks for subscribing." Show them exactly what happens next. 2. Product adoption No usage = no perceived value. No perceived value = cancellation. 3. Pre-charge Remind them before taking their money. Surprise charges are a great way to create chargebacks and pissed-off customers. 4. Failed payment Don't treat failed rebills like dead customers. Build proper dunning. 5. Cancellation Find out WHY they're leaving. Too much product? Delay. Price? Different offer. Didn't see results? Education 6. Winback Cancellation is not equal to customer hates you forever. Circumstances change. Don't give up. Build these machines 👊

If you have a decent email list size for your ecom brand, Do this to make a fck tons of money this Black friday: And no you don’t have to wait until Nov27th to do this, ow you will be cooked. Like literally. Do these from today: 1. Deliverability: Try maintaining a good sender reputation. Send to engaged audiences only. 2. List growth: Increase your popup submit rate. And focus on getting the warm people inside the email list. Do this as much as you can. 3. Flows: Have core flows setup. It will not only warmup the emails, but will also make you money side by side. 4. Campaigns Calendar: before you send another campaign, build a campaign calendar. Go 80% Values based emails. Push plain text emails. 5. Campaigns: Send 3-4 Campaigns with good segmentation. Try getting good open rates atleast in these times. 6. Connect your domain to postmaster and consistently monitor everything there and on your own klaviyo deliverability dashboard. Do these for the next 30 days. You will remember the Black Friday moment. Make this your best BFCM yet my g.

If you're launching a new problem-solving product, test this: Pre-launch email -> Advertorial -> PDP vs Pre-launch email -> PDP We tested both for one of our brands. Advertorial won. Worth AB testing for more $$ on the actual and post launch days.

Why does almost every ecom bros eventually end up in Dubai or Bali 😭

Want to collect unlimited UGCs for Ecom brands for free? Send an email campaign to your buyers now. The offer should be like: Send your video and get 25-35% off. One lucky winner will get 3 bottles free. Collect the review from @TallyForms Tell your VA to review the video and give the discounts. Doing it for our brands, and they have absolutely been crushing it.

$239k in 31 days from Email Marketing. Thats how much we made for this new brand in August. Want to steal our internal system to be able to get sick result like this for your brand? Comment “STEAL” & its yours for FREE. (Must be following)

Damn….tried a long form video testimonial with one of my clients And I can’t hear his voice🥲 Forgot to turned on that loom’s system audio settings

This reddit post just LEAKED the blueprint for turning one-time buyers into repeat customers

Just got off a 30 min call with a founder doing $10M/mo. Turns out he’d already been following me here lol. So let this be a friendly reminder: Ecom, agency, SaaS, whatever you’re building... post your shit. You have no idea who’s watching.

A masterclass for ecom bros who are just CAC-maxxing while completely ignoring the customers they already paid to acquire. This is how you can turn Order #1 into Orders #2, #3, and beyond using these simple Email & SMS frameworks:

Call me stupid but our Black Friday starts now. We have already started working on it across our clients klaviyo account. If you’re running a 7&8 fig brand and you’ve decent email list size, I am telling you this is the best moment to prepare for it. Iykyk

Resilia is one of coolest brand when it comes to displaying infographics. No blocky text. No paragraphs. No nothing. Just simple and yet effective infographics to make the info digestible.

If you want to turn your eCom store into a brand that actually compounds over the next 90 days, try this: Because doing $500k this month and praying Meta lets you do it again next month is NOT a sustainable business. You need customers coming back. You need LTV going up. You need retention. You need profit. Here’s how I’d build it: 1. Pick ONE Primary Retention Outcome Before touching another Klaviyo flow, figure out what you're actually trying to improve: Repeat purchase rate LTV Subscription take rate Churn Purchase frequency Contribution margin Profit per customer You can improve multiple metrics. But ONE needs to lead the strategy. Otherwise you end up doing random shit like: “Let's add loyalty.” “Let's launch SMS.” “Let's send more campaigns.” “Let's add a subscription popup.” With zero idea what any of it is actually supposed to fix. 2. Understand WHY Customers Aren't Buying Again This is the boring part nobody wants to do. Everyone wants the fancy retention tactic. Almost nobody wants to actually read: Reviews Support tickets Survey responses Cancellation reasons Refund reasons Chargebacks Product complaints Post-purchase questions But retention problems usually start WAY before the second purchase. Maybe they don't know how to use the product. Maybe they didn't get the result they expected. Maybe they forgot why they bought it. Maybe they have too much product left. Maybe there's no reason to reorder yet. Maybe your post-purchase experience just sucks. You can't email your way out of a product/customer experience problem. Figure out the leak first. 3. Fix The Post-Purchase Journey Most brands spend 95% of their brainpower getting the first order. Then the customer buys... And suddenly the brand goes non-chalant 😂 Order confirmation. Shipping update. “Leave us a review.” Then 30 days later: 20% OFF!!! BUY AGAIN!!! Retarded. The first purchase should be the START of the relationship. Your post-purchase system should move someone through: Purchase → Excitement → Adoption → Result → Habit → Reorder Especially if you're selling: Supplements Skincare Beauty Consumables Subscription products If they don't properly use the product... Why tf would they buy it again? Retention starts with adoption. Not discounts. 4. Build The Backend Before Trying To Scale It At minimum, I'd want lifecycle systems around: Welcome Browse abandonment Cart abandonment Checkout abandonment Post-purchase Product education Cross-sell Replenishment Review collection Winback VIPs Subscription onboarding Failed payments Cancellation prevention But don't build 25 flows just so your Klaviyo account looks sophisticated. Every flow needs a JOB. What objection does it remove? What behavior does it create? What purchase does it move the customer toward? What metric should change because this exists? That's the game. 5. Build A Weekly Retention System Stop waking up Monday thinking: “Fuck, what campaign do we send today?” Build an actual system. Every week: Source campaign ideas Segment customers Write Design QA Send Analyze Repurpose winners Update flows Review customer feedback Retention shouldn't depend on whether somebody remembered to send an email that week. The backend should operate like a machine. 6. Optimize Based On PROFIT, Not Klaviyo Screenshots This is where a lot of brands screw up. They see: “Email generated 35% of revenue 🔥” And think retention is goated. Cool. But what happened to: Repeat purchase rate? Cohort LTV? Purchase frequency? Subscription retention? Churn? Margin? Incremental revenue? Profit? You can blast discounts every week and make Klaviyo attribution look beautiful. Meanwhile you're training your entire customer base to never buy full price. Revenue ≠ good retention. The goal is profitable customer value over time. 7. Scale What Already Works Once you know what actually moves LTV: Scale it. If education improves second-purchase rate → build more education. If a specific reorder window wins → automate it. If bundles increase AOV + repeat rate → push them harder. If certain cohorts retain better → understand WHY and acquire more people like them. If subscription customers churn after month 2 → fix month 1 BEFORE spending more money acquiring subscribers. Your retention data should start feeding your acquisition strategy. That's when things get interesting. Because now you're not just asking: “How cheaply can we acquire a customer?” You're asking: “Which customers can we afford to pay MORE to acquire because they're worth more to us?” That's a much bigger moat. The goal over the next 90 days isn't: “Make email 30% of revenue.” The goal is to build a business where every new customer becomes more valuable AFTER you acquire them. So you're not forced to keep feeding Meta more money just to survive. Acquisition gets you the customer. Retention makes the economics work. LTV gives you room to scale. Profit keeps you alive. That's how you go from an eCom store that prints when ads are hot... to a sustainable brand that compounds for years.

Started my online journey joining @GadzhiIman course called Digital launchpad. Before that, I had a dream of becoming a Chartered Accountant. Covid came & everything collapsed. So I joined his course & started working from a store room, because I didn't have enough rooms. I had less than $100 in my bank & joined @retentiongoat event. Ever since then I am running a Multi 6 figures Email marketing agency from a third world country like Nepal. And helped my clients generate over 8 figures in Revenue from emails. Some of the love shown by my clients. Only up from here insallah🤝

We made this email for a health and wellness brand & broke down why it converts. Threads👇