
I help coaches build player development systems that create measurable impact. Founder of @btf_program | Author | Speaker. HOU➡️KC
Kansas City, MO
Joined March 2012
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High School Coaches, Athletic Directors:
Boxes are heading out to programs around the country right now as coaches prepare to strengthen culture, leadership, communication, & the overall athlete experience.
Get copies for your staff: forms.gle/BAgBAK6uMMGXbwMG8
#PlayerDevelopment
Edward Jones II retweeted
Just a word of caution…you’re going to hear a lot of “the SEC is eating each other up” which is true. But it’s not just the SEC. It’s all leagues. Just don’t let them fool you into thinking the SEC is the only one playing tackle while everyone else is playing flag football.
Edward Jones II retweeted
He was not recruited out of school. He had one FBS offer. He has been playing for a scholarship only, assuming no or very little NIL money. He is having a record breaking year and could have chased a bag right out of the state, but showed loyalty. He has performed well enough to get this attention. People can get mad all day who are fans at big schools but remember their schools didn't scout this kid. This kid is like an undrafted free agent leading the league in MVP votes. He should be paid and given his flowers! Period
One of my biggest player development lessons: BE PRESENT.
Lauren Hawkins noticed an athlete wanted to talk when I thought he was just dropping off paperwork.
She was right.
Sometimes we’re so busy doing the work that we miss the people we’re doing it for.
#PlayerDevelopment
Modern sports are evolving, but player development remains rooted in human connection. Here are 7 old-school principles—from active listening to intentional presence—that still define how to build great athletes in today's environment. #Coaching #PlayerDevelopment
Edward Jones II retweeted
We're hiring! RMU is looking for founding head coaches for two new programs.
Women's Flag Football: careers.rmu.edu/en-us/job/49…
Men's Wrestling: careers.rmu.edu/en-us/job/49…
Apply at the links, no emails please. My inbox is already in shambles 😂
Lets Go Bobby Mo!
Edward Jones II retweeted
Former Houston Cougars on NBA opening day rosters for the 2026-27 season:
•Kingston Flemings (ATL)
•Chris Cenac Jr. (BOS)
•Emanuel Sharp (SAC)
•L.J. Cryer (GSW)
•Jamal Shead (TOR)
•Jarace Walker (IND)
•Quentin Grimes (LAL)
•Marcus Sasser (DAL)
Cenac and the Boston Celtics play the Detroit Pistons today on opening day.
Edward Jones II retweeted
ESPN GameDay picks
Nick Saban: “Houston is one of the most underrated teams in the country.”
Steve Young on Conner Weigman: “He’s a true dual-threat. He’s not a runner who can pass. He’s a passer who can run.”
Athletes, make your @LinkedIn posts relatable to people outside your sport.
Share the story.
Share what you learned.
Leave an actionable step.
Invite others in.
Respond to comments.
Help people connect with the lessons behind your experience.
College athletics has changed since I entered player development in 2016.
But 7 "old school" strategies still work:
Relationships
Planning
Communication
Check-ins
Listening
Presence
Campus connections
The game changed. The fundamentals didn't.
#PlayerDevelopment
When you can show us the coaches and ADs that stay in smaller markets rather than leaving for a better opportunity, maybe people will empathize. It’s just “business” for coaches and administrators, yet loyalty is questioned with players, and “it’s all about the money.” Please.
"It's All About Money" as UCLA HC @CoachMickCronin speaks the TRUTH about Recruiting and Retainment in this clip from yesterdays @bigten Men's Basketball Media Day. Coach always keeps it real and we HEAR he flips a mean burger too!
Edward Jones II retweeted
We peeped the update 👀 @NFL
First career win, first career game ball.
Former UDFA @JalonDaniels6 and back @BuckyIrving stole the show on TNF 🔥
Inside The NFL: Jalon Daniels and Buck Irving's Big Night
Edward Jones II retweeted
Tonight Jalon Daniels won his first game as an NFL quarterback.
He was on the Prime Video set afterward when he stopped talking and waved somebody over.
"Ma, come here. Ma, come here."
Her name is Star.
Jalon Daniels' father made it clear he was not going to be part of their lives. Here is what his mother decided to do about that.
"I wanted to make sure that he never felt that feeling of not having Dad there."
So she worked full time for an insurance company and took a second seasonal job at Toys R Us.
She drove him to Pop Warner practices. She would not let him sleep over at friends' houses until high school, though he could bring ten of them to hers anytime.
And when he wanted to go to a party, there was a condition. She parked outside of it.
"She let me know when it was time to leave," he says, laughing. "An hour and a half before the party ended, we were on our way home."
Here is the other thing she told him, over and over.
She wanted him to grow up to be the kind of man anybody's daughter could bring home to her mother.
Now the football, which nobody handed him either.
His sophomore year at Narbonne High School in Los Angeles, the coaches moved him back down to the freshman team.
He transferred to Lawndale High School, won the job, and Lawndale went 14 and 2 and took the first state championship in school history.
His first scholarship offer came from Tennessee-Martin. He committed to Middle Tennessee State. Then Kansas came to see him in December of his senior year, and he flipped.
He gave the Kansas Jayhawks six seasons. In 2021 he beat Texas in Austin, where Kansas had not won a game since 1938. In 2022 he threw for 544 yards in the Liberty Bowl. Then a back injury took 2023 away, and most players leave at that point.
He stayed. He graduated with a 3.58 GPA. He was voted team captain four times, which no Kansas player had ever done. And with the first real money he was ever allowed to earn, he started a foundation for single mothers raising athletic children.
He named it after her.
In April, all 32 teams passed on him for seven rounds. The Tampa Bay Buccaneers signed him as an undrafted free agent on May 8.
Tonight was his second career start. He went 19 of 25 for 189 yards and threw a touchdown to Bucky Irving. The Buccaneers beat the Dallas Cowboys 24 to 16 for their first win of the season after losing their first four.
One win does not make anybody an NFL quarterback, and he would tell you that himself.
But when the cameras finally found him, the first thing he did was make sure they found her too.
"No matter what, I was present, and he always knew I was present."
Edward Jones II retweeted
"Jalon, Jalon, Jalon." 🗣️
Jalon Daniels' mom is beaming with pride while her son's name is chanted in Dallas 🥹
#TNFonPrime





























