Emily Vince

I’ve just started posting more here and I think the hundreds of thousands of hours I’ve invested in TikTok since the pandemic are somehow going to finally pay off.

Going viral is not a strategy.

💯

I've been trying to figure out why the word "taste" bothers me so much. A few years ago, we used "craft" to describe good, discerning work, and I really liked that word. It celebrates the process, the effort, and the skill. The shift to taste makes sense, I guess, as more of our work is evaluating AI outputs. But in tech, "having taste" turns something subjective into a status thing. You can claim it without making anything, then decide who else has it. It's snobby and gatekeepy. Could we try something else, like judgment or discernment? Or would those be just as bad?

Beautiful crisp clear day in San Francisco after all that rain. Feeling happy and hopeful.

Product marketing problem: I miss the imperative. With SaaS tools, I'd make the user the actor: "Trace an error." "Replay a session." "Embed payments." But now, the product is the actor. @raindrop_ai, for example, finds and investigates failures for you. So what's the user's verb?

Early stage startups are SO fun. It could just be @raindrop_ai. But it’s so fun.

Product marketers don’t have budgets. We don’t buy software. Our marketing colleagues in growth, demand gen, events, and marketing ops do. Now that I’m a founding marketer, I’m buying tools, evaluating vendors, hearing a lot of pitches, and going through sales processes. I’m going to be a much better product marketer now.