Chatty, curious, former Telegraph journalist, now freelance writer/editor for hire @WordSquirrel and editor @FirstWordLondon. Governor @PolycarpSchool. Smiley.
Farnham, UK
Joined January 2009
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- Following2.2K
- Followers1.9K
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Emma Firth retweeted
A three-word horror story for #journalists:
#Journalism #IYKYK #TeelineShorthand #Halloween #ThreeWordHorrorStory
Emma Firth retweeted
New on our front page: @Joe__Jenks explains what a course in AI at MIT taught him about why the human touch in communications and content matters more than ever buff.ly/OUrCz8m #ContentMarketing #GenerativeAI #ThoughtLeadership
Emma Firth retweeted
I will accept Nigel Farage’s request to be appointed Steward and Bailiff of the Manor of Northstead.
It is a farce and a desperate distraction, and the people of Clacton deserve better.
But if he wants to spend the summer arguing with a bin, I won't stop him.
Emma Firth retweeted
I am sure many women will not want to book with Travelodge after this: their response was wholly inadequate and gives me no confidence the same mistake won't be made again.
@TravelodgeU claimed that a man asking for a woman's room number and a spare key card in the middle of the night passed security — because he knew her name. He sexually assaulted her. They offered her £30 compensation.
bbc.co.uk/news/articles/c3v7…
Emma Firth retweeted
AI ran our office vending machine for several weeks. It lost hundreds of dollars, gave away a PlayStation, bought a live fish—and taught us a lot about AI agents, writes @JoannaStern. wsj.com/tech/ai/anthropic-cl…
Emma Firth retweeted
Happy Christmas from @FirstWordLondon! This year, we've combined the release of our annual cartoon Christmas card with a look back at the top AI fails of 2025, for reasons that should be obvious...buff.ly/UIVmFAr #MerryChristmas #FirstWordChristmasCard #AIHallucinations
Emma Firth retweeted
Done well, sustainability reports can attract investors as well as create a competitive advantage. But what does good look like? Here are some tips from a sustainability awards judge on how to create something truly compelling.
buff.ly/DStDx3D #ESGReporting #Content
Emma Firth retweeted
New on our front page: an exploration of what makes thought leadership great. Discover our four tried and tested principles of thought leadership, the three things EVERY piece should bear in mind, and much more! buff.ly/0Gs7rR2 #ThoughtLeadership #CSuiteContent
Emma Firth retweeted
Early exit polls suggest the new pope did particularly well with male voters aged 45-79.
Emma Firth retweeted
Have companies got a funny bone in their bodies? Getting risk-averse clients to commission cartoons can be very tricky but we've had great success when we've convinced them to try it. Cartoons are great! Here's how to do it. firstword.co.uk/finding-the-…
Emma Firth retweeted
Tickle those funny bones with our new front page, on how business cartoons (aka the Cinderella of content) make memorable content. Featuring examples from @TimothyTaylors, @ThomasPink_UK and @PrivateEyeNews among others. buff.ly/WaGsJ2w #cartoonists #B2Bcontent
Emma Firth retweeted
An update from us (@FirstWordLondon ) on ChatGPT and 'hallucinations'. Getting better, but you still need to check every fact. "These tools are best used by someone who knows how to separate fact from fiction." Hmmm. firstword.co.uk/artificial-i…
Emma Firth retweeted
We've just published a great new post on artificial intelligence and what the state of play is now in AI: is it a research assistant and idea generator… or a liability? Read @shanerichmond's excellent analysis, and find out how @Apple tripped up... buff.ly/4hWE44v
Emma Firth retweeted
New from us, our big review of more than 30 of the world's largest companies and expert content producers. How are they grabbing attention? It's the best guide to best practice there is. firstword.co.uk/top-content-… via @firstwordlondon
Emma Firth retweeted
Making content plans for 2025 but unsure where to focus? We've got your back...have a read of our top content trends report, packed with the facts and stats that matter and real-world examples! buff.ly/42rCXVD #contentmarketing #podcasts #video
Emma Firth retweeted
The big reveal! Ten years of specially-commissioned FirstWord Christmas cards. This year's is by the magnificent Jonesy. There is a link in our story to all the others if you're curious: firstword.co.uk/merry-christ…. Merry Christmas to one and all!
Emma Firth retweeted
Yes, it's that time of year again...the unveiling of the latest @FirstWordLondon cartoon Christmas card. So here it is...and a very Happy Christmas from all of us to all of you! buff.ly/3P0csP5
