ALT How can organisations persuade employers to engage with good work programmes? Make a business case | Demonstrating how providing better work can improve productivity and reduce staff turnover can act as a strong message to engage with good work initiatives. Choose the messenger | Not only is the message important, but also who delivers it. Employers tend to respond better to a non-confrontational familiar messenger willing to empathise and support them to seek solutions. Follow the crowd | Making the most of competition between employers can encourage engagement and action. Persuading groups of employers to act can also be effective, or using one successful employer with good work practices to encourage others to follow suit. Raise expectations | Teaching school and university leavers about good work enables them to select employers with the best working standards and hold them to account, again creating a competitive advantage for employers who are more engaged with good work.