Several Emory students joined this week's @FanalyticsMike podcast to discuss how video game fandom has yielded television shows like Arcane, Castlevania, and The Witcher. Watch here: youtu.be/xlHs_MKr-T4

The Emory Marketing Analytics Center and Professor Michael Lewis have analyzed fanbases across the major American sports leagues for a decade. Today we present our 2022 ranking of the best NBA brands and fanbases. Check out the full rankings here: fandomanalytics.com/post/nba…

In a special podcast episode Professor Tom Smith returned to the @FanalyticsMike podcast this week for an in-depth discussion of changing fandom across generations. Watch/listen here: fandomanalytics.com/post/cha…

This offseason, Professor Lewis leveraged his all-new QB Wins Metric to project the upcoming NFL season outcomes for all 32 teams. See the results here: fandomanalytics.com/post/202…

In this article, Profesor Mike Lewis continues to project the NFL season using his all-new "QB Wins" metric: fandomanalytics.com/post/pro…

Emory Marketing Professor Mike Lewis recently created an advanced metric to help teams & fans alike understand an NFL quarterback's ultimate value - his contribution to team wins. Learn more about the "QB Wins" metric here: fandomanalytics.com/post/a-n…

We just published Professor Lewis's data-driven ranking of all 32 NFL fanbases! Check it out here: fandomanalytics.com/post/nfl…

USA Today featured Professor Mike Lewis (@sport_analytic) in its recent piece on Phil Mickelson's PGA fallout. Read what the Emory Marketing Professor had to say here: usatoday.com/story/sports/go…

Emory Professor Mike Lewis took to the @FanalyticsMike podcast this week to share his thoughts on fan segmentation in sports & entertainment. Listen here: fandomanalytics.com/post/fan…

Situation Interactive President Damian Bazadona (@bazadodg) recently joined the @FanalyticsMike podcast to discuss building passionate fandom communities. Listen here: hyperurl.co/fanalyticspodcas…

Author & sports writer @RAYGLIER recently joined the @FanalyticsMike podcast to discuss all sides of MLB's ongoing labor dispute as well as implications for fans. Listen here: hyperurl.co/fanalyticspodcas…

Goizueta Professor Mike Lewis recently shared his thoughts on @MLB's lockout & its fandom implications with Emory Business Magazine. Read here: emorybusiness.com/2022/02/17…