"It's called the marketing resource paradox."
Lisa Cole of 2X on why marketing goals always outrun the budget.
🎧 Full episode: entrepreneurconundrum.com/li…
#marketing
"You know what good looks like, you can use AI to do that faster."
Lisa Cole of 2X on why AI doesn't do the marketing for you.
🎧 Full episode: entrepreneurconundrum.com/li…
#marketing
"Are you findable? Are you understood? And are you chosen?"
Lisa Cole of 2X on the three questions that put you on a buyer's shortlist.
🎧 Full episode: entrepreneurconundrum.com/li…
#marketing
If you plan to sell your business someday, Michael Barbarita (@nextstepcfo) says to ask your oldest vendors for your original credit application. A personal guarantee you signed there can follow you after the sale.
🎧 entrepreneurconundrum.com/mi…
"We believed they would reorder, and they did."
Michael Barbarita (@nextstepcfo) on giving away a $200 oven with every $50 opening order.
🎧 Full episode: entrepreneurconundrum.com/mi…
#smallbusiness
"If you're the one following up constantly and consistently, you're gonna get the prize."
Michael Barbarita (@nextstepcfo) on why today's no isn't the final answer.
🎧 entrepreneurconundrum.com/mi…
"Any painter can do that, so that's not the real problem."
Michael Barbarita (@nextstepcfo) on finding the problem that keeps your customer up at night.
🎧 Full episode: entrepreneurconundrum.com/mi…
"You can simply say, 'Quit calling me,' although we won't."
Michael Barbarita (@nextstepcfo) on treating follow-up as a service.
🎧 Full episode: entrepreneurconundrum.com/mi…
#sales
"They could literally be liable for something that wasn't their fault at all."
Michael Barbarita (@nextstepcfo) on personal guarantees owners forget they signed.
🎧 Full episode: entrepreneurconundrum.com/mi…
#smallbusiness
"Ski the ski three times, you don't like it, bring it back for a brand-new pair."
Michael Barbarita (@nextstepcfo) on the ski guarantee that sold 8,000 pairs with eight returns.
🎧 Full episode: entrepreneurconundrum.com/mi…
#smallbusiness
Michael Barbarita's ski shops ran a guarantee: ski it three times, don't like it, bring it back. Sales went up 25%, and of 8,000 pairs sold, eight came back. @nextstepcfo on building offers your competition won't make.
🎧 entrepreneurconundrum.com/mi…
No SOPs yet? Rachael Davila says you don't need them to hand off a task. Hit record on Zoom or Loom while you do it and say why out loud as you go. Your VA gets inside your head and you get the task back off your plate.
🎧 entrepreneurconundrum.com/ra…
"It took me time to figure it out. And that's okay."
Rachael Davila on the one-word pet peeve she fixed in secret before she could explain it to her VA.
🎧 Full episode: entrepreneurconundrum.com/ra…
#delegation
"The client brings the what, the VA brings the how."
Rachael Davila on where the owner's job ends and the team's job starts.
🎧 entrepreneurconundrum.com/ra…
"You can't read the label when you're inside the bottle."
Rachael Davila on why the expert still needs an outside view of her own business.
🎧 Full episode: entrepreneurconundrum.com/ra…
#entrepreneurship
"Don't ask me what I want. That's yours to do."
Rachael Davila on handing off dinner, and why one task on your list is an iceberg.
🎧 Full episode: entrepreneurconundrum.com/ra…
#delegation
"Doers are tell me what to do and I'll do it. Collaborators are solutions, here's how I can help."
Rachael Davila on the two types of VAs, and why the difference matters before you hire.
🎧 Full episode: entrepreneurconundrum.com/ra…
#virtualassistant
"In the fall of 2021, I hit that goal, and it almost killed me."
Rachael Davila, VA since 2005, on billing 80 hours alone and finally hiring help.
🎧 Full episode: entrepreneurconundrum.com/ra…
#delegation
Rachael Davila billed 60 to 80 hours a week as a solo VA until it almost broke her. Then she hired a VA of her own and learned why clients are so nervous to hire one. Doers, collaborators and how to pick the right fit.
🎧 entrepreneurconundrum.com/ra…
Before your next pitch, write down two things. The emotion you want them to feel, and the one message they need to leave with. @nir_zavaro says the rest of the story builds itself from there.
🎧 entrepreneurconundrum.com/ni…
