So, it is goodbye from the EPHMRA team in Basel. We look forward to welcoming everyone back next time!

And so concludes the Basel Chapter Meeting 2025 thank you all for attending. It has been great to welcome you all to Switzerland once again. With a huge thankyou to our speakers, convenors and, most importantly, delegates for attending the meeting today.

Here is our delegates opportunity to further delve into topics raised! Speakers will move around the room or discussions in small groups. A great way to conclude what has been a fantastic day here at Roche.

Our penultimate session of the 2025 Basel Chapter meeting is entitled: Supercharging your patient journey, with data consolidation and workshopping. Presented by: Speakers: Ben Walker and Rachael Eddleston, Adelphi

Time for a break! Grab yourself a coffee and give yourself the opportunity to interact with your fellow delegates. Our penultimate session of the day starts at 14.30

We bring you another fantastic session at the 2025 Basel Chapter meeting with a focus on: The Qual/Quant/Analytics Success Sandwich: Messaging and Positioning a Novel Healthcare Innovation This paper is brought to you by Speakers: Jemma Reast and Jarlath Mulhern, Madano

Our first session after lunch is being presented by Speaker: Jeremy Hollow, Listen and Learn His paper is entitled: From Social Signals to Strategic Claims: A Cultural Insight Approach to Claim Validation

That concludes our morning sessions – Now is time for our networking lunch. See you back at 1.15pm for the commencement of the afternoon session.

Our final session of this morning’s 2025 EPHMRA Basel Chapter meeting is being presented by Sarah Brown and Mariel Metcalfe, Research Partnership. Their session is entitled: When something clicks: Fusing data to fuel deeper insight

Take your place for our next session of the meeting – ONE VOICE: Integrating data across 60+ countries to track corporate trust and loyalty With Speakers: Ralf Jansen, Boehringer Ingelheim and Annick van Zyl, Instar Research

Now time for a coffee-networking break. Our next session of the 2025 Basel Chapter Meeting starts at 10.20am.

Our second paper of the 2025 Basel Chapter meeting is entitled: ‘From Stated Preference to Real-World Adoption: An Integrated Forecasting Approach’ With Speakers: Matteo Fabiani, SKIM and Chris Jubic, Bayer

Introducing our first session of the day: Navigating the Path to Adoption: Unlocking Early RXers combining Segmentation and Machine Learning With Speakers: Umit Aktas and Melike Merdan, Bayer

Introducing our convenors for the Basel Chapter meeting: Sanjana Bose, Roche Fenna Gloggner, Insmed Vicki Newlove, Research Partnership Ana Maria Aguirre-Arteta, Novartis They are now outlining the day ahead in the main room. So, please take your seats.

The Chapter Meeting is about to begin here at Roche, please take your seats and welcome again to Switzerland. We will be kicking off with an introduction to the day!

Welcome to the 2025 Basel Chapter Meeting – get yourself registered then feel free to grab a coffee and network.

1 hour to go until we welcome you all to Basel, for the 2025 Basel Chapter Meeting in Switzerland.

Just 24 hours to go until the start of the 2025 EPHMRA Basel Chapter Meeting. We look forward to welcoming you all to Switzerland.

Sarah Brown and Mariel Metcalfe of Research Partnership, preset their paper “When something clicks: Fusing data to fuel deeper insight” at the 2025 Basel Chapter Meeting. This paper will be convened by Sanjana Bose of F Hoffmann La Roche. Register here: lnkd.in/euHXF6U4

Have an Idea? Then we want to hear about it! - Submission deadline is 23 September 2025 for the 2026 EPHMRA Conference We are looking for great papers to include on our 2026 Conference Programme - could you be one of our presenters? Find out more here - lnkd.in/eMdGyPPB