Building https://xitter.cf/t.co/gpk6waQvdS | https://xitter.cf/t.co/3SonlXnklG | https://xitter.cf/t.co/6hAb31TBMF - $2B+ in DTC ecommerce sales

Raleigh, NC
Joined July 2008
150+ new and unique products in the que. Going to be a summer of bangers on @thegrommet
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Our Head of Global Sales, Joe Addona, led a dynamic conversation at #AWS25 with @EricSchechter (GiddyUp), Joe Higgins (Domain Active), and Joshua Mound (@quote_velocity) on how advertisers can maximize impact across industries like e-commerce, healthcare, and lead generation.
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Dive into the world of #NativeAds and #Programmatic buying with @JoeAddona, our Head of Sales, at #ASW25. Learn how these strategies are shaping industries through insights from experts GiddyUp's @EricSchechter, Domain Active's Joe Higgins, and @quote_velocity's Joshua Mound.
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We don't launch many supplement brands on @thegrommet - but when we do, it's a company like @my_obvi Love all the content from @obviceo and @chewonthisdtc and how they give back to the community. Today we get to give back to them and introduce them to some new Shoppers
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A few answers to questions I've been getting about the new Grommet website: toritait.com/the-grommet-web…
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Getting the first 1,000 shoppers in your DTC biz is always the hardest. Getting there in the early days seems impossible. 👉 Pricing strategy. 👉 Making your first hires. 👉 Testing new marketing channels. 👉 Overwhelm with startup activities. 👉 Understanding inventory and cash flow. 👉 Figuring out your hooks, angles & creative. 👉 Improving the product based on shopper feedback. On the road to 1,000, everything is pulling for your focus and attention. What was your biggest distraction in getting to your first 1,000 shoppers?
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Major newbie affiliate marketer mistake. Going wide instead of deep with offer selection. Instead of testing gadget, health, beauty and finance offers pick one that you know very well and focus just on offers in that vertical. This allows you to stack learnings, build reusable audiences, replicate winning creative and more.
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❤️ Love when we see messages like this! My favorite part: Innovators: Grommet should be in your Growth toolbox. If you haven't checked them out yet, you're leaving a lot on the table. Everyone else: Check out the products. I'm going to bet you'll find a product that solves a problem you're experiencing right now or makes your day a little better. I sure did.
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In 2023, we launched 412 DTC products on Grommet's new Product Discovery Platform. Here were the 5 most upvoted products in Q4...
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I will be handing out 300 of these next week at #CES24 - find @thegrommet in Eureka Park and I'll be sure to get you one!! 🔥
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What These Two Pranksters Did To Homeless People Will Make You Say Wow ow.ly/mJxuL
Facebook Advises Brands On Hashtag Usage shrd.by/7oRKha
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I think when Brandon Jennings said the Bucks would be the Heat in 6 he meant 6 yrs not games.
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There are many talented people out there who never start their journey because they're waiting for someone else to pay for their ticket
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Why the Facebook and Apple empires are bound to fall, by @jjn1 for @ObsNewReview gu.com/p/3damy/tw
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New song "I Can Only Wonder" jammed acoustic @ JB's On The Beach from Friday, December 21st, during our "Guess... fb.me/15rL4WYcF
Fight not for what you can get for yourself, but what you can give to others.
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What Instagram's New Terms of Service Mean for You nyti.ms/TsqR3N
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Practice loving everything and everybody all the time, but only hang in places and with people who lift you up
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How To Email Busy People businessinsider.com/heres-ho… via @BI_Careers
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