Estelle Huart (@EstelleHrt) header
Estelle Huart (@EstelleHrt) profile picture

Estelle Huart

@EstelleHrt

Curious about everything marketing, culture and creativity. Powered by bread & cheese.

 Sydney, New South Wales
linkedin.com/in/estellehuart
Joined October 2012
  • Tweets1.5K
  • Following242
  • Followers417
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Photo by Estelle Huart (@EstelleHrt)Photo by Estelle Huart (@EstelleHrt)Photo by Estelle Huart (@EstelleHrt)Photo by Estelle Huart (@EstelleHrt)Photo by Estelle Huart (@EstelleHrt)Photo by Estelle Huart (@EstelleHrt)Photo by Estelle Huart (@EstelleHrt)Photo by Estelle Huart (@EstelleHrt)Photo by Estelle Huart (@EstelleHrt)Photo by Estelle Huart (@EstelleHrt)
Estelle Huart retweeted
ADWEEK (@Adweek) profile picture
ADWEEK@Adweek4 Aug 2022
Voice | Gen Z wants to see a visual representation of something rather than read about it. What does this mean for brands, and how can they adapt their behavior to take advantage of this? adweek.it/3d9Ff4k
Move Over Google. TikTok Is Gen Z's Go-To Search Engine

Move Over Google. TikTok Is Gen Z's Go-To Search Engine

The social platform can’t be viewed as an exact search match, and that’s part of the appeal.

adweek.com
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THIS! A must-read thread, thank you @TheCoolestCool 🙌 #contentmarketing #contentstrategy #marketingtips #marketing #marketingstrategy #contentcreation
Ross Simmonds (@TheCoolestCool) profile pictureRoss Simmonds
@TheCoolestCool7 Jul 2022
Know what blows my mind? When marketing teams assume “content = blog posts.” Somewhere over the last few years, CMOs and marketers have been tricked by agencies into thinking content = blog posts. Huge mistake. Here are some other content types that drive ROI 🧵
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Les 5 plus gros fails marketing de l’histoire (et ce qu’il faut en retenir). THREAD 🧵⤵️
Image from Gabriel Teisson - Creative Boost ⚡️ (@GabrielTeisson)
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🙌😂 #SuperBowl – at Santa Monica, CA
VELVEETA (@CheesyVelveeta) profile pictureVELVEETA
@CheesyVelveeta7 Feb 2021
we don't have a commercial for the big game but we wanted to be in the conversation our legal team says we're allowed to live-tweet the commercials but only if we're REALLY CAREFUL and don't mention any other brands/celebrities/anything specific LETS DO THIS
BREAKING NEWS!!! Tweets Are On Billboards buff.ly/2Knhh7L
Image from Marketing Birds (@marketing_birds)
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You can... Just do it! 🏃💨 #Nike
Image from Marketing Birds (@marketing_birds)
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Estelle Huart retweeted
Vala Afshar (@ValaAfshar) profile picture
Vala Afshar
@ValaAfshar25 Nov 2020
The future of digital marketing and commerce
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💯 – at Santa Monica, CA
Ross Simmonds (@TheCoolestCool) profile pictureRoss Simmonds
@TheCoolestCool23 Nov 2020
Marketing is: Researching & understanding your audience. Creating things that move them. Maximizing the ways in which those things get in front of them. Reducing the cost to reach them. Marketing is not: Creating for the sake of creating and hoping someone finds it.
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Clever and creative! @PlayStation 🎮
ADWEEK (@Adweek) profile pictureADWEEK@Adweek19 Nov 2020
The London Underground’s iconic signage has been taken over—temporarily—by icons instantly recognizable to any avid gamer. adweek.it/36RqbBD
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Great move, surfing on the success of #TheQueensGambit 👏
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😄👏
Burger King (@BurgerKing) profile pictureBurger King
@BurgerKing17 Nov 2020
me: do you want anything from BK? her: no thanks I’m not hungry ⓘ  𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝘀𝘁𝗮𝘁𝗲𝗱 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗳𝗮𝗹𝘀𝗲 𝗮𝗻𝗱 𝗺𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴
Real-time marketing 👏
OREO Cookie (@Oreo) profile pictureOREO Cookie
@Oreo17 Nov 2020
OREO cookies are the best. !⃝ 𝗧𝗵𝗶𝘀 𝗰𝗹𝗮𝗶𝗺 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗱𝗶𝘀𝗽𝘂𝘁𝗲𝗱 𝗯𝘆 no one.
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YES! – at Santa Monica, CA
Marc Randolph (@marcrandolph) profile pictureMarc Randolph
@marcrandolph16 Nov 2020
You'll learn more in one hour of doing something than in a lifetime of thinking about it.
.@ChickfilA showing us a small act can spark a lot of hope in others 🌟 Loved the addition of the microsite and the possibility of sending a message to a loved one - Brilliant ad! #advertising #christmas #marketing #creativity – at Santa Monica, CA
Chick-fil-A, Inc. (@ChickfilA) profile pictureChick-fil-A, Inc.
@ChickfilA17 Nov 2020
Spark hope and light the way in your community this season. Join Sam on an adventure to help her town rediscover hope and wonder in our holiday film. For more ways to spark hope, visit spr.ly/6012H1rbs.
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Excellent - Tesco cancelled Santa’s naughty list for this fun, light-hearted Christmas ad in the UK 🎅 marketingweek.com/tesco-chri… #marketing #advertising #tesco #christmas – at Santa Monica, CA

Tesco gets rid of Santa’s naughty list for Christmas ad

Tesco is hoping to provide some reassurance this year that even if you have done something naughty you can still treat yourself this festive season.

marketingweek.com
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Show #empathy, steer away from templates, be authentic, genuine, refine your #contentmarketing strategy to stay relevant – at Santa Monica, CA
ADWEEK (@Adweek) profile pictureADWEEK@Adweek17 Nov 2020
Brands need to refine their messaging beyond "we're here for you" to reach consumers, who have been changed in distinct ways by the pandemic. adweek.it/3kAG8Rl
Image from ADWEEK (@Adweek)
Simple, funny, brilliant! – at Santa Monica, CA
ADWEEK (@Adweek) profile pictureADWEEK@Adweek17 Nov 2020
Never mind XBox or PlayStation—get your hands on a 'Philly Series 5' cheesecake kit. adweek.com/digital/as-xbox-a…
Estelle Huart retweeted
Ad Age (@adage) profile picture
Ad Age@adage17 Nov 2020
A new holiday spot for @USPS from @mccann_mw quietly celebrates the perseverance of the country’s postal workers. ow.ly/sEgQ50CnhdI

The USPS goes the distance in quietly affecting holiday ad

adage.com
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Interesting read ⤵️
World Economic Forum (@wef) profile pictureWorld Economic Forum
@wef17 Nov 2020
6 ways the pandemic has changed businesses bit.ly/35EnMdT #COVID19 #PioneersOfChange
Image from World Economic Forum (@wef)
"While #fastfashion is expected to continue to grow 20% in the next 10 years, #secondhand fashion is poised to grow 185%" More mindful consumers + rise of #ecommerce + interest in #sustainability = the next big thing in the #fashion industry
Fast Company (@FastCompany) profile pictureFast Company
@FastCompany17 Nov 2020
The $380-billion trend turning fast fashion on its head f-st.co/cDEuMxx
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