Experiencing PR Global Summit

These figures describe a young workforce, a continental market and a region that built a financial system from the phone up. They rarely lead the story told about Africa. Which of these numbers surprised you most? #ExperiencingPR #AfricaInNumbers #AfricanBusiness #InvestInAfrica

At our third webinar we put a genuine argument on the table. Does talent in the diaspora shape how the world sees Africa and Asia, or is global perception built by the people creating value on the ground? Which side are you on, A or B? #ExperiencingPR #DiasporaInfluence #PR

His answer is that Africa's development, investment appeal and partnerships all depend on Africans taking ownership of the narrative and telling the continent's story accurately, in all its diversity. What are you doing to help tell Africa's story accurately? #CorrectTheMap

In @ybolagos’ message to delegates at the 2023 Experiencing PR conference, then President of APRA and now Lead Partner of CMC Connect LLP, asked a question that many avoid: beyond the role of the media, how have we ourselves helped to sustain the perceptions we complain about?

Trust is rarely built by talking. Lucy Pearson, shared at EPR 2024 that her approach starts with understanding who your stakeholders are and what motivates them, then listening to what they are saying and to what they are not saying. #ExperiencingPR #TrustBuilding #PRWF

Communication earns its seat at the decision table by demonstrating business value. In Experiencing Public Relations, Aderayo Bankole reminds communicators that competence is the standard. Measurable impact is what sets them apart. linkedin.com/posts/experienc… #EPRGlobalSummit

Trust takes years to build, but one broken promise can undo it. At our second #ExperiencingPRGlobal webinar with @earnedfirst, Atul Sharma of @value_360 explored how credibility influences valuations, partnerships and market share. youtu.be/bisFfvzzJmk?si=lQnL… #EconomicsOfTrust

Underneath every session sits a single purpose, building trust in a market where trust does not come easily, by giving business leaders and policymakers a new way to frame the narrative around Africa. #ExperiencingPR #NarrativeChange #TrustBuilding #AfricaInvestment #PRWF

For five years, Experiencing PR Global Summit has looked like panels, speakers, and a summit calendar, and all of that is true, but it has never been the whole story.