FCB SHEGE

Harry Kane's Ballon d'Or win has generated significant attention for FC Bayern, not only on the pitch. The extensive content campaign surrounding the ceremony in London also achieved new record highs on the club's digital channels. More than 630 million video views and 2.1 million new followers From the award ceremony on Monday evening until the home game against Borussia Dortmund on Saturday, FC Bayern published more than 1,200 pieces of content on social media and the club's own digital platforms. In total, the posts on social media and owned media channels generated more than 630 million video views and resulted in 80 million interactions. Furthermore, the club gained 2.1 million new followers on its social media channels as a result of the Ballon d'Or promotion The high level of interest also benefited FC Bayern's own digital platforms. The comprehensive coverage on the website and app resulted in high usage and led to new record highs. Through the website and app, fans were able to congratulate Harry Kane on his award with more than  15,000 messages from 166 different countries in over 25 languages ​​– the highest number of messages ever recorded for a comparable fan campaign. The Ballon d'Or story in the FC Bayern app also generated significant interest. This storytelling feature, presented in portrait format, achieved the highest level of engagement since its launch in April. The international impact of the events was evident not only on the club's own channels. Worldwide media coverage also contributed to an enormous earned media reach of 1.5 billion