You've read a lot of my writing, You just didn't know I wrote it.
Joined February 2009
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Firefighter fitness isn't just an individual issue.
When one member cannot sustain the physical workload, the rest of the crew may have to compensate.
Fitness is part of operational readiness.
data-not-drama.com/2026/10/2…
Speed is not automatically recklessness.
The question is whether firefighters can move quickly while maintaining skill, awareness and sound judgment.
Speed should be trained—not simply demanded.
data-not-drama.com/2026/10/2…
The fireground rarely provides perfect information.
Effective operations depend on preparation, clear objectives, continuous size-up and the ability to adapt.
Safety and decisive action should work together.
data-not-drama.com/2026/10/2…
Advice from not a PIO.
AI can help you promote your Fire Prevention Week messages, but if the rigs and firehouse don't look anything at all like the real things, you're just being lazy.
A picture of a firefighter on a roof tells you what happened in the picture.
It doesn't necessarily tell you:
why they were there
what the fire conditions were
what the building was doing
what happened before or after the photograph, data-not-drama.com/2023/10/1…
Your feed can become an echo of what you already believe.
The more you engage with one interpretation of fireground risk, the more similar content you're likely to encounter.
Belief can become reinforcement, data-not-drama.com/2026/09/2…
The most memorable fire isn't necessarily the most representative fire.
That's one reason firefighters should be cautious about using social media examples as evidence of how common a particular risk actually is.
data-not-drama.com/2026/09/2…
When firefighters encounter content that confirms an existing belief, they may be more likely to notice it, engage with it, remember it and seek out more of it.
data-not-drama.com/2026/09/2…
60 as of 3 Sept.
Interior traumatic fireground deaths (3) account for 5% of the current total; 8% when two killed on the exterior during an explosion are included.
data-not-drama.com/inside-nu…
