Scott Pfeiffer retweeted
What your customer sees:
A 10% coupon
What your P&L sees:
A 50% reduction in profit
And you wonder why there’s no extra money to give raises
Followed that with Oathbreakers: The War of Brothers that Shattered an Empire and Made Medieval Europe - How Charlemagne's Dynasty Fell and Why It Matters for Understanding Political Collapse by Matthew Gabriele. I didn't know much about this time period so I learned alot
To get the Danes' side of the story, I next read The Wolf Age: The Vikings, the Anglo-Saxons and the battle for the North Sea Empire by Tore Skeie. If you are interested in that time period, I can't recommend this one enough.
For my final history of the year, I just started The World: A Family History of Humanity by Simon Sebag-Montefiore @simonmontefiore, which will likely be my first history book of 2026.
If you read any of these and enjoy them, let me know. Happy Reading!
History Books I read in 2025:
Started the year off strong with Gordon of Khartoum: From the Crimea to China to Sudan by the late Alexander McKee
Back to the oceans with Empire of Blue Water: Captain Morgan's Great Pirate Army, the Epic Battle for the Americas, and the Catastrophe That Ended the Outlaw's Bloody Reign by Stephan Talty @stephantalty - you love the Rum, now learn about the man. Made me want to play Pirates
Next, I enjoyed The Eagle and the Hart: The Tragedy of Richard II and Henry IV by Helen Castor @hrcastor - wonderfully written and engaging
Learned a lot I didn't know from Hampton Sides' The Wide Wide Sea: Imperial Ambition, First Contact and the Fateful Final Voyage of Captain James Cook @hampton_sides
Have a drink for the Edmund Fitzgerald (and listen to Gordon Lightfoot) before you go to bed. 50 years ago today
Flashback for November 8, 2025
28 points
🟩🟩🟩🟩🟩🟩🟩🟩
Play here:
nytimes.com/interactive/2025…
My neighbor is back at it - chopping down great old hardwood trees in the heart of Greenville. It’s a real Shane to lose such awesome trees that have been here for over a hundred years. @CityGreenville is that what we’re allowing now?
Drink: Woodford Old Fashioned
Eat: Hot Wings and Salad
Play: Delta Green by @PelgranePress







