Friday Double Feature: @TimberRattlers and @nashvillesounds Game 1 of the World Series is tonight, and the Brewers’ affiliates are rallying behind them! ⚾ As the @Brewers take on @RaysBaseball, the Timber Rattlers and the  Sounds are bringing their fans along for the ride with giveaways celebrating Milwaukee’s run. Fans can enter to win bobbleheads of stars from this year’s postseason, including some signed by the players themselves. It’s a great example of turning a big moment into fan engagement, keeping fans connected well after their own season has ended. Timber Rattlers fans: bit.ly/48aZ3gI Sounds fans: bit.ly/4eOgDLc

Fans don’t wake up looking for a fan engagement campaign. They wake up wanting to follow their team, celebrate a win, or share an opinion. That’s why the most effective engagement strategies often go unnoticed. They fit naturally into moments fans already care about, like a prediction before a rivalry game or a milestone worth celebrating. Engagement isn’t the objective. It’s the outcome. Read “Why the Best Fan Engagement Strategies Feel Invisible”: bit.ly/4yj9JEE #FanEngagement #SportsBusiness #MarketingStrategy

A logo on a jersey gets a brand seen. An activation gives fans a reason to engage with that brand. In this blog, Jamie Pardi explains how sponsorship has moved from exposure to participation, and why the strongest activations start with what fans already care about. From predictions and votes to interactive experiences, the right activation helps sponsors see real results and helps teams learn what their audience actually responds to. Read “What Is Sports Sponsorship Activation?”: bit.ly/4zyrBMZ #SponsorshipActivation #FanEngagement #FanCompass #SportsMarketing

Today, we’re excited to welcome the newest member of our Premier Partner Panel, Mike Watkins, Assistant General Manager of the @NorfolkTides. Mike joined the panel to connect with fellow industry leaders, trade ideas on fan engagement and partner value, and help shape what’s next for clubs across Minor League Baseball. We’re glad to have him involved and look forward to the experience and fresh thinking he’ll bring to the group. Welcome Mike! #Partnerships #Collaboration #FanEngagement #PremierPartnerPanel

Playoff soccer is coming to El Paso! ⚽ @eplocomotivefc has officially punched its ticket to the playoffs and will host the first round at home. As the Locos wrap up the final matches of the regular season, they’re making sure their fans feel part of the fun with a Fan Appreciation Giveaway celebrating the supporters who’ve been there all season long. It’s a great example of keeping fans engaged at the moments that matter most and building momentum heading into the postseason. Locos fans, enter here: bit.ly/3WskXcH #FanEngagement #USL #FanAppreciation #FridayFeature #FanCompass

Impressions tell you a fan saw something. Participation tells you a fan chose something. In this blog, @FanCompass Co-Founder & CEO, Jamie Pardi, explains why participation is the clearest sign of true fan engagement. When a fan enters a contest, votes in a poll or joins an activation, they stop just watching and take action. Teams and sponsors can learn from every one of those actions. Read "The Metric That Actually Defines Fan Engagement": bit.ly/4dHC8go

That’s a wrap on the 2026 MiLB Business Summit! ⚾ This week in Louisville, representatives from all 120 Minor League Baseball clubs came together to share strategies, celebrate a great season, and start planning for 2027 - and we were honored to be part of it. Thank you to everyone who stopped by to see us at the Vendor Expo. The conversations and momentum created are exactly why we love this tight-knit community, and we’re excited to keep it going as clubs plan for the 2027 season. Didn’t get a chance to connect at the Summit? Email [email protected] and let’s find time to talk about how FC CORE can help your club in 2027!

Great time and lots of connections so far in Louisville! Last night, we teamed up with fellow MiLB technology partners Vozzi, Ignite, and WolfCycle to co-host a bourbon tasting at Angel’s Envy Distillery. A fantastic crowd, live music, and great conversations made it an evening to remember. Thank you to everyone who joined us! Today, the 2026 MiLB Business Summit & Vendor Showcase is in full swing, and the FanCompass team is ready to keep those conversations going. Stop by our table to say hello and explore how your club can turn year-round fan engagement into real revenue. We’d love to hear what you’re planning for next season! Couldn't make the event? No problem! Schedule a demo today to learn more: fancompass.com/scheduling

A great way to kick off the week in Louisville! Ahead of the 2026 MiLB Business Summit and Vendor Showcase, we hosted dinner with a few of our Premier Partner Panel members, technology partners, and the MiLB leadership team. Thank you to everyone who joined us for an evening of conversation and connection. We’re grateful for the relationships that make this industry feel like a community, and excited to connect with more colleagues in the coming days!

⚾ 𝗙𝗿𝗶𝗱𝗮𝘆 𝗙𝗲𝗮𝘁𝘂𝗿𝗲: 𝗔 𝗧𝗿𝗶𝗽𝗹𝗲-𝗔 𝗧𝗿𝗶𝗽𝗹𝗲 𝗣𝗹𝗮𝘆! The Oklahoma City Comets lead off with “Dodgers Win, You Win!”, cheering on their MLB parent club, the LA Dodgers, and giving fans another reason to celebrate. 🙌 bit.ly/4y8iYHF Also stepping up to the plate: the Reno Aces and Sacramento River Cats, keeping fans connected as the season winds down. ⚾ Reno Aces: bit.ly/3UcO6rI ⚾ Sacramento River Cats: bit.ly/47JK1yl 𝗧𝗵𝗲 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝘀𝗲𝗮𝘀𝗼𝗻 𝗺𝗮𝘆 𝗯𝗲 𝗼𝘃𝗲𝗿, 𝗯𝘂𝘁 𝗳𝗮𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗮 𝘆𝗲𝗮𝗿-𝗿𝗼𝘂𝗻𝗱 𝗴𝗮𝗺𝗲. Keep giving fans a reason to return, and carry that engagement momentum through the offseason. #FridayFeature #FanEngagement #MiLB #FanCompass

In just 5 short days, we're heading to Louisville for the 2026 MiLB Business Summit! From October 12–14, leaders from across @MiLB will come together for networking, operational workshops, and a celebration of this season's team achievements. @FanCompass will be there as part of the Vendor Expo, so stop by and meet Jamie Pardi, Aaron Mendle, and Joe Yi to talk about how your club can grow fan engagement, sponsorship, and revenue with FC CORE. Want to lock in time to meet before the week fills up? Email [email protected] and we'll set up a meeting. See you in Louisville! #SportsBusiness #MiLB #FanEngagement #FanCompass #SportsMarketing

FC Intelligence is here! FC Intelligence helps teams get more from the fan data they already own. It works from the zero and first-party data generated through FC CORE and surfaces segments, trends, metrics, and opportunities in seconds. That means faster, more informed decisions about engagement and revenue. Odyssey, the first release, is available now, and it's the first step toward bringing FC Intelligence across the FanCompass product ecosystem. Turn your fan data into your next revenue opportunity. Schedule a demo to see FC Intelligence in action: fancompass.com/scheduling

⚾ Friday Feature: Nashville Sounds The @nashvillesounds are setting the pace this fall, showing how establishing a strong fan engagement strategy with FC CORE can deliver results beyond the ballpark. The results? A 45% entrant-to-purchaser conversion rate in 2025 & 2026, with 6x growth in sponsorship dollars tied to FC CORE in 2026 alone. See more of what’s driving their success in the full case study: fancompass.com/sounds-case-s… And you can also check out their latest campaign with the Nashville Fall Festival: atmilb.com/3VplR9y #FridayFeature #FanCompass #NashvilleSounds #FanEngagement #MiLB

Louisville, we’re heading your way! ⚾ @FanCompass will be at the 2026 MiLB Business Summit, October 12–14. Stop by our booth at the Vendor Expo to connect with Jamie Pardi, Aaron Mendle, or Jo Yi and talk fan engagement, sponsorship, and revenue opportunities for your club. Planning to attend? Let’s put time on the calendar. Email [email protected] to connect at the event. #MiLB #FanEngagement #FanCompass

A fan’s name in an email makes it personalized. The right invitation at the exact right moment makes it feel personal. In this blog, Jamie Pardi explores how teams can use data to understand what fans truly care about and create experiences that fit that precise moment, from a rivalry match to a playoff push. Read “The Future of Fan Engagement Is Personal”: bit.ly/4rA7Lhq

ICYMI: Our September newsletter is all about turning fan engagement into measurable revenue. See how the Amarillo Sod Poodles grew annual ticket revenue by nearly 95%, get a look at our new Indeed collaboration, and meet FC Intelligence, our new AI integration that is helping teams turn fan data into clearer insights and make smarter revenue-driving decisions. Catch up on the September issue: fancompass.com/newsletters

🏒 Friday Feature: Iowa Wild The AHL season is almost here, and the Iowa Wild are getting fans ready for puck drop with an Enter•to•Win for four tickets to a Minnesota Wild game. It’s a smart way to leverage their NHL connection, build preseason buzz, and engage fans before the season even begins. Check it out: bit.ly/4hvHfBq #FanCompass #FridayFeature #IowaWild #AHL #FanEngagement #SportsMarketing

What happens when fan engagement becomes a revenue strategy? The Amarillo Sod Poodles Baseball have built a repeatable approach that turns one first-party fan database into two distinct revenue streams: Ticketing and Sponsorship. The strategy is simple, but powerful: Capture → Engage → Convert → Activate Capture fan data through high-intensity campaigns. Keep fans engaged year-round. Convert them into ticket buyers. Then activate that same first-party data to create value for sponsors. It's a powerful example of what can happen when teams move beyond collecting first-party data and start activating it with a revenue strategy. 👉 Read the full case study: fancompass.com/sod-poodles-c… Want to build a strategy like this for your team or league? Schedule a demo to see how FanCompass can help you turn fan engagement into measurable revenue. 👉 Schedule a Demo: fancompass.com/scheduling #FanCompass #SportsMarketing #FanEngagement #FirstPartyData #SportsBusiness #DigitalRevenue #MiLB

Today's Friday Feature: Postseason success is worth celebrating! 🏆 3 League Champions 🔥 2 Championship-bound ⚾ 1 still fighting for the title Congratulations to our MiLB team partners: @vancanadians, @WoodpeckersNC, @WSDashBaseball, @Sgf_Cardinals, @BiloxiShuckers & @sodpoodles! We’re proud to be along for the ride. 👏