#ContentMarketing agency geared toward #startup & #SMB needs. Services include #content creation, promotion, & strategy. We create so you can do your thing.
Nashville, TN
Joined July 2019
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Branding & lead gen aren't at odds.
On the contrary, they form a continuous cycle:
1. Brand informs message
2. Message drives content
3. Content generates leads & customers
4. Customers drive brand
It's time to treat them as parts of a whole.
In the past, we would say that your content should be “mobile responsive.”
But it’s 2021 now.
As many as 60% of all searches are performed on mobile devices.
Your pages shouldn’t just be mobile responsive, but mobile-optimized.
SEO & content marketing are NOT the same.
SEO = technical processes to improve UX (& thus rank higher on search)
Content Marketing = generating educational content that guides a customer to purchase
Both are important.
Both reinforce each other.
But they are different.
Should you write for the human first or the search engine?
Find out here -> buff.ly/3myyLOq
CONTENT should be the center of your marketing strategy.
Yes, there are many different kinds of channels you could be using.
But without content, those channels are meaningless.
Asking if you can market without creating content...
...is like asking if you can fish without bait.
You can try, but you probably won't catch anything!
Let's face it: your customers are busy.
So if you want them to consume your content, you have to provide IMMEDIATE value to them.
How to provide immediate value to customers in your content:
1. Speak to a real-life problem they're facing
2. Communicate your solution clearly and concisely
3. Make it clear how your solution is different from competitors
When creating your content, don't make it all about you & ask for the reader's business right off the bat.
Instead, build trust by providing value.
Eventually, THEY'LL ask to do business with you.
How do you make your content stand out from the crowd?
- Case studies
- Client quotes
- Original research/data
- Proprietary tools/processes
These will demonstrate your real-life expertise.
There's a lot of content that just repeats itself.
Over and over again.
How are you finding a way to stand out?
If content is KING, then consistency is its QUEEN.
Start investing in your content today --> buff.ly/3jQh8IQ
Your content is always working for you.
It's a one-time investment that generates leads & customers in perpetuity.
Try finding an ad platform that does that.
Your content won't give you quick wins.
And even if it does, the full value of your content won't happen for months or even years.
Be patient.
How are you currently leveraging content to bring in leads?
Find out about how we can help --> buff.ly/2WywZm2
To succeed at lead gen, you need (at least) 2 things:
1) Know your customer
2) Know how to craft content that moves buyers to an action
As the business leader, you're an expert in the first.
But you need to collaborate with someone who's an expert in the second.
Do you want to generate leads with your content?
Then follow this checklist:
✅ Show your experience
✅ Provide value upfront
✅ Create dissatisfaction with their current solution
✅ Provide a clear CTA
Any others you'd add to the list?
And this is where we get into the brand vs. lead gen debate.
Just because a campaign doesn't return immediate LEAD GEN results doesn't mean it doesn't have a lasting impact on BRAND.
And it doesn't mean that you won't see leads down the road.