In 2012, a Burger King employee anonymously posted an image on 4-chan of him putting his feet in lettuce, with the caption: "This is the lettuce you eat at Burger King." It took 20 minutes for people to track down the branch the employee worked at and contact the news. The next morning, Cleveland Scene Magazine contacted the Burger King establishment and talked to the breakfast shift manager, who, upon seeing the offending photo, said, "Oh, I know who that is. He's getting fired."