First Mailing

Paper wrap isn’t just eco-friendly – it makes your mail stand out before it’s even opened. Fully recyclable, UK-made, and brandable, it’s the perfect way to combine impact and sustainability. Learn more on our website. firstmailing.co.uk/paper-wra…

Fever-Tree is in a legal dispute with the EA over a £2.8m charge under the UK's EPR packaging scheme. The outcome is still TBD. But it's a reminder that packaging compliance has consequences. EPR and PPT rules are already shaping direct mail choices. firstmailing.co.uk

Postage is the highest cost in most direct mail campaigns. It's also where the biggest savings are if you plan. The right formats, weights & delivery routes can cut costs by up to 60%. We can help you find the most efficient route for every campaign. firstmailing.co.uk/postage/

Before your next campaign goes to print, how confident are you in your data? Duplicates, outdated records, poor segmentation. They waste budget and undermine everything else you've invested in. We help clients get their data right before anything moves. firstmailing.co.uk/data-mana…

We published our take on Royal Mail's proposed price increases recently. Up to 35% for some customers – at a time when businesses are already under cost pressure. We asked some direct questions about where the value is going. Worth a read… firstmailing.co.uk/2026/08/1…

The cheapest mailing isn't always the most economical one. Our latest article looks at what really drives the economics of physical mail - data quality, targeting, distribution route and outcome, not just postage rate. Read the article on our website. firstmailing.co.uk/2026/08/2…

8/ Government, Ofcom, Royal Mail and the industries that depend on the postal service need a much more open conversation. About price, performance, competition, accountability - and the future purpose of the postal service. We've shared our full take here. firstmailing.co.uk/2026/08/1…

7/ If prices rise, volumes fall. If volumes fall, prices have to rise again. That cycle accelerates the very decline everyone says they want to avoid. We should be making mail more attractive and more affordable - not pricing it out of existence.

6/ And yet - where is the industry response? Where are the organisations representing businesses that depend on the postal network? Where is Ofcom while customers face increases of this scale?

5/ Royal Mail holds a position customers cannot easily avoid. For fully addressed letters reaching UK households, alternatives for final mile delivery are extremely limited. That's exactly when scrutiny should be highest.

4/ The harder questions are elsewhere. Where is the additional revenue actually going? How much is reaching the people doing the job? How much is being invested in the network? Where is the value going?

3/ Let's be clear: the frontline postal workforce isn't the problem. Postal workers deliver millions of items every day, often in difficult circumstances. They deserve enormous credit.

2/ We believe in physical mail. It's tangible, trusted, and for many organisations - financial services, healthcare, utilities, regulated sectors - it isn't optional. So this matters.

1/ Royal Mail is proposing price increases of up to 35%. At a time when households and businesses are already under serious cost pressure, that's not just an inconvenience. It's a fundamental change to the economics of communicating by mail. 🧵

5/ Postage strategy isn't a logistics decision. It's a campaign performance decision. firstmailing.co.uk/postage/

4/ Mailmark discounts, optimised pack weights, format choices - it all adds up. More budget for creative, print and personalisation.

3/ We work with Royal Mail and DSA networks to find the most efficient options for every campaign - balancing cost, quality and timing.

2/ The right formats, weights and delivery routes can cut UK postage costs by up to 60%. But only if postage is considered early - not left until the campaign is ready to go.

1/ Postage is the highest cost in most direct mail campaigns. It's also where the biggest savings are. Here's how to approach it smarter 👇️

5/ Planning a campaign? Paper wrapping is worth a look. firstmailing.co.uk/paper-wra…