Flack Pack (@FlackPackDC) profile picture

Washington's official public relations podcast. Find us on Apple Podcasts, Google Podcasts, Spotify, and more. @PRDaily's Best Podcast.

Washington, DC
Joined April 2018
Photo by Flack Pack (@FlackPackDC)Photo by Flack Pack (@FlackPackDC)Photo by Flack Pack (@FlackPackDC)Photo by Flack Pack (@FlackPackDC)Photo by Flack Pack (@FlackPackDC)Photo by Flack Pack (@FlackPackDC)Photo by Flack Pack (@FlackPackDC)Photo by Flack Pack (@FlackPackDC)Photo by Flack Pack (@FlackPackDC)Photo by Flack Pack (@FlackPackDC)
Is PR in a rut? @dcspindoctor asks the question and discusses the results of the @PlankCenterPR's #PRLeaderReport19 with one of its authors, Dr. Bruce Berger, at @UofAlabama. We also find out how well @AlexRosenwald #PR pro for @dcexaminer & MediaDC does #AP Style!
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Listen to the entire episode on your favorite podcast app!
.@WKNOFM spoke with Harold Burson about leaving the Big Apple to set up shop in @BCW‘s Memphis location. Before leaving NYC, we sat down with Mr. Burson to discuss his legacy and hear his insights on the current state of PR. Take a listen: flackpack.simplecast.com/epi…
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To read more about Mr. Burson's transition to Memphis, read @WKNOFM's article here: wknofm.org/post/98-harold-bu…
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Do you think media kits belong in museums? Are they just a dusty old PR tactic? @BillZHustle leads PR students on a journey to find out.
Are old-school #PR media kits dead in today's digital age—or can they still add value? Recently, students in @BillZHustle’s PR class at @penn_state refreshed the traditional media kit w/ a cardboard food truck model and the rubber ducky dressed like a Penn State Nittany lion.
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Are old-school #PR media kits dead in today's digital age—or can they still add value? Recently, students in @BillZHustle’s PR class at @penn_state refreshed the traditional media kit w/ a cardboard food truck model and the rubber ducky dressed like a Penn State Nittany lion.
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Hear about their project on this week's episode! You can also find photos on the Flack Pack Instagram account instagram.com/flackpackdc/
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Also in this episode: -Our interns @ShelsonSarah and Sharon revisit a 1929 PR campaign inspired by a classic novel. -Steve Barnes delivers the week’s most significant PR new headlines in his report from the @odwyerpr newsroom.
#Paidmedia vs. #earnedmedia? #PR pros are faced daily w/ the debate over which one is more credible. @dcspindoctor examines a study on the topic w/ Dr. Julie O’Neil, Assoc. Dean for the College of Communication at @TCU. Listen to the entire episode on your favorite podcast app!
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Hey Flackers! Don't forget to tune into our interns @ShelsonSarah and Sharon's ⏪ #PR Rewind; a weekly peek into the annals of PR history. Each Friday, they'll take us for a ride in their PR ⏲️time machine, visiting the people, places, and events that shaped the industry.
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When you look at your media list, where are the #trademedia? First or last? If they’re not first, is your strategy outdated? @dcspindoctor speaks w/ @ScottNover, who says #PR pros ought not to worry. Why? Tune into the latest episode on your favorite podcast app to find out!
Thanks @FlackPackDC for a fun interview about the Sight Model! Listen on your preferred podcast app! 🧩 #SightModel #PR
How effective are #PR campaigns? @dcspindoctor gets the scoop on a fresh way to evaluate your next #communications project with @usairforce Capt. @cousins_katie, the PR pro who invented the Sight Model. Get her insights with the full episode on your favorite podcast app!
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Analysis & evaluation are a critical part of any #PR campaign but are often the most tedious part of our jobs. @cousins_katie shares a different perspective—backwards—on how to identify feedback & improvements through her Sight Model. Don't miss it on your favorite podcast app!
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How effective are #PR campaigns? @dcspindoctor gets the scoop on a fresh way to evaluate your next #communications project with @usairforce Capt. @cousins_katie, the PR pro who invented the Sight Model. Get her insights with the full episode on your favorite podcast app!
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And if you're going to #PRSAICON, @cousins_katie will be there to talk about her Sight Model in-person! We'll be there and we hope to see you there, too!
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How was pioneer journalist Jack O’Dwyer able to successfully influence and change the PR industry without a #PR background? Listen to Friday's podcast to hear John O'Dwyer @odwyerpr share with us how his father navigated into the PR world!
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Have you heard about our NEW partnership w/ @odwyerpr?John O’Dwyer joins us to speak w/ @dcspindoctor about the partnership & his father's legacy. Sarah and Sharon, our interns, also debut their fall series, PR Rewind on PR history! Don't miss it on your favorite podcast app!
And thanks @diana_ochoa18 for helping us get this off the ground!
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Did you hear? We’re teaming up with @odwyerpr to bring you bigger & better PR news every Friday! Tune in tomorrow to hear our interview with John O’Dwyer. #PR medium.com/@FlackPackDC/pres…