Gaming Marketer | Founder | Speaker | Writer | Girl Dad Business - alex at learngaming dot gg
Planet Earth
Joined January 2015
- Tweets2.6K
- Following401
- Followers809
- Likes2.9K
Fletch retweeted
Game experiences are characterized by key moments in and beyond gameplay.
Brands and marketers can tap into those moments to inspire action from gaming audiences.
Here's an example of how @kfc's gaming console campaign did just that
Fletch retweeted
The same study revealed that 68% of marketers use the same metrics 📏📐 for games 🎮that they use on other channels.
The reality is, however, there are a multitude of gaming spaces on channels beyond in-game environments. (A thread)
#gamingmarketing #advertising #videogames
86% of marketers agree that #gamesadvertising is of growing importance to their companies. They plan to invest in it more, over other types of media, and are using it continuously in their campaigns throughout the year. Learn more in the full report: bit.ly/3UOn3zr
Fletch retweeted
The marketing campaign for @falloutonprime sought out gamers who played Fallout titles or gamers who were familiar with the IP.
The second part of the marketer's guide to gaming strategy explores the campaign's effective use of gaming spaces and more!
youtube.com/watch?v=jj7dif3I…
Fletch retweeted
The marketing funnel is the centerpiece of an effective gaming strategy.
Why?
Because it's home to the actions gaming marketing seeks to inspire.
Here's part one of a series on everything marketers need to know about gaming strategy!
youtube.com/watch?v=fxk83Wwf…
Fletch retweeted
What do @GEICO, @ATT and @Spotify have in common?
All three utilized effective content marketing techniques to engage gaming audiences.
Here's everything marketers need to know about content marketing in gaming
learngaming.gg/content-marke…
Fletch retweeted
The marketing funnel is the centerpiece of an effective gaming marketing strategy.
That's because it is home to the actions that all gaming campaigns seek to inspire.
Check out the first part of the marketer's guide to gaming strategy to learn more!
youtube.com/watch?v=fxk83Wwf…
Fletch retweeted
Gaming marketing campaigns from brands like @DoorDash and
@ChipotleTweets have tapped into anything from in-game brand integrations to live events.
So, what exactly is a #gaming campaign?
To answer, let's check out a #gamingmarketing learning brief
Fletch retweeted
.@FletchUnleashed revela datos cualitativos interesantes sobre la audiencia de #CallofDuty. Actitudes, comportamientos e intereses de estilo de vida de la audiencia de #esports de habla inglesa de CoD ante la inminente @CODLeague
bit.ly/2r1MMde
Fletch retweeted
To the person who stole my bag from the Delta 1 baggage claim at LAX today. Please, please, please, return the lanyard.
I know your in the industry because you were wearing PAX merch and a Cyberpunk jacket.
I know you did it intentionally because you put it back and looked ar – at Los Angeles, CA
Fletch retweeted
.@FletchUnleashed nos trae otro ejemplo de uso de #IBMwatson con 5 de los principales clubs de #esports. El objetivo era medir, gracias a esta tecnología de IBM, la aceptación de las marcas no endémicas de estos clubs de referencia por parte de su fanbase
bit.ly/2MbS2Fv
Fletch retweeted
Y’all keep asking, so here’s your chance.
The people in charge say if you guys can get our tweet (this one right here) to 2 Million likes, they will bring SPICY CHICKEN NUGGETS BACK.
Let’s freakin’ do this!
Fletch retweeted
11x Brand Ambassadors, 11x Countries, 1x Alliance. Super excited for our truly global program with @Gillette to kickoff today. #SeeYouAtTCEU businesswire.com/news/home/2…
Fletch retweeted
BLAST Pro series appoints Turkish Airlines as partner for Istanbul event
The @BLASTSeries circuit is gearing up for its first stop in Istanbul, and it’ll be bringing @TurkishAirlines along for the ride as its official transportation partner #esports
buff.ly/2LurBtN
Fletch retweeted
M-V-P M-V-P M-V-P
Congratulations to @JJoNakLove on being named the #OverwatchLeague's Most Valuable Player
#MVP #OWL2018
Fletch retweeted
The @drpepper account has tweeted over 50,000 times since 2009.
After ~24 hours, this is their most engaged tweet of all time.
#esports teapawt.net/drpepper/status/988527…
Fletch retweeted
Looking for talented, motivated and creative people who are passionate about #esports. This is the first position of many to come. Join us! 👍 teapawt.net/compLexityLive/status/…
We're hiring!
We're looking for a videographer to join our team in #Frisco, TX. Come help us create some great content!
complexitygaming.com/careers
Fletch retweeted
Tickets to OWL start at $19.99. Up to $29.99. Pay $10 cash for parking. teapawt.net/overwatchleague/status…
Fletch retweeted
"Honest, transparent thoughts on a big day."
A message and a thank you.
facebook.com/notes/jason-lak…
