We are Fluence. The #1 KOL Management Agency in crypto. Since 2021, we’ve worked with the largest creators in the space including Altcoin Daily, Crypto Banter, Cryptos R Us, and dozens more. We’ve also supported leading ecosystems like Solana, Avalanche, Polkadot, Sui, Sei, and Injective. $100M+ creator earnings $40B+ exchange trading volume generated 55+ premier KOLs managed 5M+ combined audience reach Creators → We scale your revenue and operations. Projects → We run your KOL marketing from strategy to execution. Learn more via the link in our bio.

As Fluence expands across crypto, stocks, and finance, one thing is becoming clear: RELEVANCE matters more than reach. The biggest creator isn’t always the best fit for a brand. That’s why we focus on matching brands with the RIGHT audiences, not just the biggest ones.

For a long time, Fluence has been heavily focused on the crypto creator space. Now, we’re expanding that focus. We’re actively building our presence across the wider FINANCE space, particularly within stocks and investing. That means bringing more stock and finance creators into our network, developing partnerships with brands in these markets, and opening up new opportunities beyond crypto. This isn’t us moving away from crypto. It’s us taking what we’ve built within crypto and applying it to a much larger financial market. Crypto. Stocks. Investing. The goal is to build Fluence into a network that operates across the broader finance creator economy

One thing we've noticed from tracking creator performance every week at Fluence: Your best-performing video isn't always the one you should copy. We've seen creators have one video massively outperform everything else, only for the next few attempts at the same topic or format to fall flat. That's why we don't look at one result in isolation. We compare performance across multiple uploads, looking at CTR, retention, subscriber growth, topics, thumbnails and the wider market conditions around each post. Sometimes an outlier reveals an opportunity. Other times, it was simply the right content at the right moment. The real value is figuring out the difference. That's something we've become increasingly focused on at Fluence. Not just finding what performed. Understanding WHY it performed. Because one great video gives you a result. Understanding what caused it gives you something repeatable.

A lot has been changing behind the scenes at Fluence. Over the past few months, we've been focused on building the infrastructure for where we want to take the company next. We've expanded our creator network, built new partnerships, improved our internal systems, and continued developing our media and channel acquisition side. A lot of this isn't immediately visible from the outside. But each piece is helping us build a stronger ecosystem around creators, brands, and the opportunities we bring together. We're not just trying to grow Fluence. We're building the foundation to scale it properly. And there's a lot more to come.

One thing we've moved away from at Fluence is the idea that every creator should follow the same path. As we've worked with more creators and brands, we've realized that the best opportunities come from alignment. Not every campaign fits every creator. Not every partnership creates value. That's why we've spent more time matching the right creators with the right opportunities instead of taking a one-size-fits-all approach. The better the fit, the better the campaign. And the better the long-term relationship for everyone involved. We've found that being more intentional almost always produces better outcomes than simply doing more.

One thing that's become clear over the past few months. Fluence is evolving. When we first started, our focus was simple: help creators connect with better opportunities and build stronger partnerships. Today, we're building something much bigger. We're expanding into owned media, acquiring YouTube channels, strengthening our creator network, and developing systems that help both creators and brands make better decisions. Every step we've taken has been focused on one thing. Creating long-term value, not short-term wins. We're excited about where Fluence is headed, and we're only getting started.

One thing we've learned from working closely with creators at Fluence. A lot of creators focus on landing the next brand deal. But we've found that the creators who grow the most focus on something different. They focus on becoming the creator that brands want to work with again. Over time, we've seen that repeat partnerships create far more value than constantly chasing one-off campaigns. The creators who consistently get brought back aren't always the "biggest". They're the ones who communicate well, understand the brief, deliver on time, and create content that feels authentic to their audience. That's why at Fluence, we don't just focus on helping creators secure campaigns. We help them build the habits and professionalism that lead to long-term partnerships. Because the strongest creator businesses aren't built one sponsorship at a time. They're built by becoming someone brands trust to work with again and again.

One thing we’ve noticed lately from negotiating brand campaigns at Fluence. Brands are becoming far more selective. But not necessarily about creator size. What we’re seeing in conversations with brands is that the first questions aren’t about follower count anymore. They’re about audience quality. Do they have a paid community? If so, what’s the MRR/user count? When this creator recommends something, does the audience respond? We’ve seen campaigns where a creator with a smaller, highly engaged audience was the better fit than someone with significantly more reach. That’s because brands aren’t simply buying exposure. They’re investing in influence. And influence is measured by trust, not follower count. It’s a shift we’ve seen become more apparent over the past few months, and we believe it’s only becoming more important.

One of the mistakes people make about the creator economy is that attention is hard to get. From what we're seeing at Fluence that's not really the issue. The truth is, people are watching and listening to content ALL day. They're scrolling through their phones watching videos and engaging with posts. It's clear that attention is everywhere. The real challenge is getting people to trust you and think you're honest. More and more creators make content audiences are being picky, about who they choose to watch. We're seeing this happen with the campaigns we work on how creators perform and how audiences behave. The creators who do well aren't always the ones who post the most compelling content. They're the ones who have built trust slowly over time Because once you get someone's attention it's trust that makes them come back to watch more. and that’s what we’re focusing on at Fluence right now

Over the past month, one of the biggest shifts we’ve made internally is how selective we’ve become with the creators we work with. Instead of scaling volume, we’ve shifted our focus toward quality and long-term fit. We’re prioritizing creators who already have strong audience trust, consistent performance, and the ability to deliver value across campaigns. Alongside this, we’ve also started expanding into new opportunities through recent bigger partnerships, opening up additional directions for the types of creators and campaigns we can support. At the same time, we’ve begun working more closely with stock-focused creators alongside our existing crypto network, expanding the range of audiences we operate within. This isn’t about doing more for the sake of growth. It’s about being more intentional with who we work with, and where we focus our attention. What we’ve seen from this shift is simple. Cleaner campaigns. Stronger alignment. Better results across the board. And as Fluence continues to scale, that standard is not going down, it’s going up.

Excited to continue building alongside iTrustCapital. Our team is optimistic on sharing the same vision when it comes to helping grow the digital asset space through strong communities, creators, and long-term partnerships. Looking forward to what we build moving forward.

Attention is SLOWLY returning, engagement is becoming more active again, and more people are paying attention to the space after months of slower market conditions. In fact, at a conference, we spoke with 17 crypto YouTubers, and almost all of them said their content over the last days has performed BETTER than it has in weeks. Retail interest is slowly coming back. But what’s interesting is that the audience feels far more selective this time around. The "hype-driven" content that used to perform easily doesn’t hit the same anymore. What we’re seeing now is that the creators performing best are the ones who ADAPTED. They adjusted their content to the current market, understood what their audience actually cared about, and evolved instead of relying on the same strategies that worked months ago. We’re seeing this directly across the creators and campaigns we work with. The creators who stayed flexible, refined their approach, and continued building during the slower months are now seeing the strongest momentum as attention returns. Because in markets like this, growth doesn’t just come from consistency. It comes from adaptation.

So what’s new in Fluence? Introducing our media machine. Over the last couple months, we’ve started building something behind the scenes that I’m really excited about. Fluence has officially begun the process of acquiring and operating YouTube channels within the crypto niche. This is a pretty big shift for us. Up to this point, we’ve been focused on managing creators, helping them grow, monetize, and connect with the right opportunities. But now we’re taking it a step further by actually owning and operating media ourselves. The goal here is simple. We want to expand our coverage and our network across different countries, regions, and languages. Crypto is global, but most content is still very fragmented. By building out a network of channels, we can tap into different audiences, understand how each market behaves, and create a much stronger presence across the entire space. It also allows us to increase our capacity in a big way. More channels means more reach, more data, more insights, and more opportunities for both creators and partners we work with. Think of it as us not just working with the media, but becoming the media. This is officially a new department inside Fluence, and it’s something we’re going to be putting a lot of focus into moving forward. We’re still early, but the vision is big, and I’m excited to see where this takes us.

What we’re seeing on the deal side. Over the past few weeks, as the market has slowed down, we’ve noticed a shift that isn’t always visible from the outside. One-off, random deals have started to slow down. At the same time, longer-term, retainer-style deals have become more common. Brands are being more careful with how they spend, and instead of short-term campaigns, they’re leaning toward consistent partnerships that deliver results over time. We’re seeing this directly across campaigns. Because of this, we made a clear pivot over the past few months. We’ve focused more on building and scaling recurring brand deals rather than relying on one-off opportunities. And so far, this approach has been delivering results. It creates more stability, better performance, and stronger alignment between creators and brands.

How we help KOLs stay afloat in this market. It’s clear the market is tough right now. Growth is harder to come by, and what worked before doesn’t always work the same way now. Because of this, we’ve realized that creators can’t rely on posting more or hoping for the best. They need systems. At Fluence, this is where our world class tracking system stands out as it delivers a structured system across our creators to ensure every post is done with intention and backed by data. We track key variables like thumbnails, video lengths, titles, engagement, and conversion metrics to understand what’s actually going to deliver RESULTS. This allows creators to move with clarity, refining what works, adjusting what doesn’t, and improving with every post. No guesswork. No wasted effort. Just pure INTENTION and DIRECTION. That’s what sets our creators apart, especially in a market cycle like this.

We interviewed one of the OGs in the crypto space Dan Gambardello. 7 years in crypto. Multiple cycles survived. One of the most trusted voices in the game. Watch this before the next bull run. youtube.com/watch?v=NWW4njoR…

One of the most interesting things we’ve seen at Fluence is how small changes can dramatically affect creator performance. Sometimes growth doesn’t come from posting more or just being consistent. It comes from adjusting the right variables. In several cases, simple changes like refining thumbnails, tightening video intros, or adjusting posting timing significantly improved performance across a creator’s channel. Nothing drastic. Just strategic adjustments backed by data. At Fluence, we take a more scientific approach to this process. We track performance closely and apply the same framework when testing different variables across a creator’s content. Over time, we’ve also developed our own proprietary tracking system that helps us monitor key performance signals, including optimal brand mention timing, engagement patterns, and audience behavior across content. This allows us to isolate what’s actually driving results, instead of relying on guesswork. What we’ve observed is that creators often don’t need to reinvent their content. They just need clarity on what’s already working and how to double down on it. That’s where structure makes the difference. And when that structure is backed by data, systematic testing, and the right tools, it gives our creators a real edge.

Most creators want to grow, but very few approach growth STRATEGICALLY. Posting without a plan, chasing trends without context, and prioritizing consistency while ignoring what the audience actually responds to are patterns we see repeatedly. Over time, this wastes time, drains energy, and slows momentum. Consistency matters. But consistency without DIRECTION is just repetition. Now.. how do we respond to that at Fluence? We build structure around creators. We analyze performance METICULOUSLY, identify what’s working, and refine what isn’t. Every decision, from content positioning and thumbnails to captions, posting cadence, and analytics, is guided by data driven strategy and intentional decisions. The creators who follow this framework don’t just see incremental growth. They build momentum, develop stronger habits, and create sustainable progress that lasts beyond any single trend cycle. Growth is not random. It’s engineered. Inside Fluence, that’s exactly what we focus on, turning confusion into DIRECTION.

Fluence is not just about supporting creators, deal flow, or managing campaigns. One of the ways we support creators in growing is through our "Accelerator Program", built to help small and emerging creators grow their YouTube channels and overall social media branding. Through the Accelerator, we work closely with creators to generate content ideas, track weekly analytics, and give practical and constructive feedback on what’s working and what isn’t. We review views, subscriber growth, thumbnails, captions, formats, and trends, then help creators adjust so their channels keep moving forward. This isn’t about “quick hacks.” It’s about building AUTHENTIC and CONSISTENT growth. Creators learn how to structure their content better, understand what their audience is actually engaged in, and make decisions that truly move the needle, instead of just being blindly consistent without strategy. The Accelerator is Fluence’s way of helping creators beyond just deals, giving them insight, structure, and support to scale with DIRECTION. If you're a creator who feel stuck on slow growth and want to grow the right way, this is the right place to expect change and RESULTS.