Barbara Murphy-Shannon

I’ve been a professional email copywriter for over 7 years. Funny mistake EVERY WRITER makes 🙈 TYPOS I signed off an email to a client with “I look forward to meeting you in Tuscon.” The client replied, “It’s TuCSon.” My note back to her: "Thenks. Lern something eww every dey." Her response: HAHAHAHA, looking forward to meeting you. I could have just apologized but that’s forgettable. By using humor, it increases trust and likeability. It builds, and sometimes even rescues relationships. #FREAKSTREAKWRITINGCHALLENGE

Email marketing pals: What’s your fav metrics/reporting to show your clients after a launch? Any cool new tools or strategies?

Prediction: “Email is Dead.” Don't you love when someone says that? Actually, companies and brands are done with fighting algorithms that are getting more convoluted and hard to “win.”

5 Email Welcome Sequence Hacks That Will Change Your Life Forever🤩 (seriously)

Unpopular Opinion: The secret to standout emails is not just about catching attention. It's about holding it. Transform your subscribers into a captivated audience using storytelling, humor, and a dash of unpredictability.

In the world of email marketing, every word counts. Just like in a well-told story, It's not just what you say, but how you say it. Here's the secret... Empathy. When you truly understand your audience's needs and desires, you create not just content, but a connection.

Why you've been getting email marketing all wrong: Most see it as a sales tool. But here’s the twist—it's more about building relationships than pushing sales. It's the slow dance, not the hard sell. Focus on connection first, conversion will follow.

Elevate Your Email Game: Predictability is the enemy of engagement. Dare to be unpredictable.

Ever look into the mirror and wonder if you’re making an impact? I do. But then, I look at the list of clients who’ve doubled their revenue with my emails. Impact? Definitely. Your copy doesn’t just sell products; it changes lives. Yours included.

They say there are 5 reasons why people buy from you: 1) You solve a pain 2) You save them time 3) You make them money 4) You make their life easier 5) You make them feel good I do all 5 for my email marketing clients and here's how you can do the same.

All killer marketing is... Psychology That’s how you succeed.

Email Marketing Rule: You, the copywriter, are completely irrelevant.

The art of crafting the perfect email subject line: It's like whispering a secret directly into your reader's ear. 🤫✉️ Capture their curiosity, and they'll eagerly open every time.

Writers Block Is a Myth: Ever hit a creative wall? Here's the secret: - Change your environment - Talk to inspiring people - Write your crazy ideas down Creativity is a wild beast. Feed it, nurture it, and let it roam free. 🖋️✨

Unlocking the Key to Viral Content: Think like your audience, not a marketer. What makes you scroll back? Tap that share button? Dive deep into a thread? That's the golden ticket. 🎫 Let's break down viral DNA: - Emotion - Curiosity - Relatability - Surprise Craft

Words have power. They can make you sigh in relief or keep you up at night. Here's a secret: The most persuasive copy taps into emotions, not logic. Think about that the next time you're drafting an email.💌

Email marketing goals you should strive for: * Cultivate a loyal subscriber base * Generate consistent revenue streams * Establish your brand as a trusted authority * Achieve inbox domination Achieving these puts you in the top 1%.