📣 For weekly B2B, tech, & content marketing news subscribe to Foundation's newsletter. Bonus, you'll get exclusive access to marketing teardowns every Tuesday. What are you waiting for? Subscribe today! buff.ly/2J53iSN

Content shouldn't live and die on the platform where its originally published. One blog post should become a: > LinkedIn update > YouTube video > Podcast episode > Visual graphic > Instagram post > And so much more.. Embrace repurposing. Embrace remixing. Embrace distribution.

Friendly Reminder: Content marketing doesn't work without distribution.

The future of SEO is being questioned. ↠ With sites deindexed ↠ Media sites traffic evaporation ↠ Subreddits about search console being trap But it’s all a panic button. SEO is not a get rich quick fad. It’s a long term investment.

AI will eat average marketers for breakfast.

Content shouldn't live and die on the platform where its originally published. One blog post should become a: > LinkedIn update > YouTube video > Podcast episode > Visual graphic > Instagram post > And so much more.. Embrace repurposing Embrace distribution Embrace remixing

The most common excuses for no distribution: -> We're not ready -> We don't have time -> We are so heads down -> We don't know where to start -> We're busy building & creating The most common excuse for failure: -> Lack of distribution

Distribution isn’t an afterthought. It’s the growth engine. If you don’t have a system for distributing and amplifying your best insights across multiple platforms, you’re just adding to the noise instead of cutting through it.

Psychology 101: People take credit for positive outcomes but blame failure on external factors. It's called self-serving bias. & it's a powerful marketing tool. In your content, justify your prospect's mishaps & encourage their dreams. Empathy is the driving force of sales.

What Subreddits matter the most for B2B? Our very own @TheCoolestCool broke it all down durint @Ahrefs EVOLVE 🔥

Smart marketers are realizing that you can sprinkle AI on top of everything but if you're not dosing it with human ingenuity... You're going to blend in.

Marketers with AI will replace marketers who avoid it.

7 Content Distribution Rules °°°°°°°°°°°°°°°°°°°°°°°°°°°°°° 1. Create once. Distribute forever 2. Promote where your audience is 3. Repurpose your greatest hits 4. Turn long content into short 5. Value first, traffic second 6. Don’t spam communities 7. Paid distribution counts

We're about to share some of the most important research about AEO/GEO for B2B SaaS this week... Subscribe here: content.foundationinc.co/ins…

Compose your efforts thoughtfully. Not only demonstrate our capability, address them proactively. Align yourself with a commitment to empowering decision-makers. Resonate deeply with your community. Share success. Where mutual goals are supported and celebrated.

The best B2B brands are embracing: Storytelling IRL Experiences Distribution Creativity Originality Media Engines Artificial Intelligence Sales Motions

Build. Ship. Learn. Decide.

One of the most overused (and bad) pieces of advice given by marketing gurus is: “Content is king. Just create content and the work will take care of itself...” Very bad advice. I’ve learned: You need to know your audience. How to create great content & embrace distribution.

Most marketing budgets look like this: Content Creation: $500 Content Optimization: $200 Content Distribution: $000 Spot the mistake.

A thread today can be a podcast tomorrow. A podcast can be a blog. A blog can be a YouTube script. It’s all connected.

Too many founders assume that content marketing means: Blog posts. Nah. It’s so much more than that. Content marketing includes: SEO Social Outreach Podcasts Distribution Case Studies Landing Pages Documentation Email Marketing YouTube Optimization I could go on...