Frame & Fortune

Sneaking into Apple’s first garage in 1976

The only flaw with google omni is the voice. Even if the video looks realistic, omni has only 10 different voice types, so people instantly recognize it's AI. We've finally cracked voice part. Comment "voice" for method

This is peak performance… …not cold showers and red lights

Dead internet theory coming true

Steve Jobs is so goated that 20 years later founders still try to copy his presentations

Just an example of how good seedance 2.5 actually is

For the love of god please stop using GPT images! True killers know that SOUL2.0 and THEN using GPT for editing is the meta.

Love to see gurus finally using good quality Ai ads! Note to editors: expand your vision, doing ads for ecom brands is not only the thing you can do🫡

You are creative strategist? Ohh you mean you are throwing 70 random AI written concepts at week and hoping 1 hits lol Ngmi

Most creative strategists are gambling. They throw 70 concepts a week at the wall, AI-written and hope that one hits. Here’s what nobody tells you: conversion isn’t random. It’s studied. Before you write a single hook, you need to know: Their limiting belief: do they subconsciously want safety, security, status or reproduction Absolution of responsibility: it’s not their fault that nothing worked before Their buying criteria — the exact conditions that have to be true before they’ll trust you with their money. Are they toward/away motivated? Are they structural or optional? Etc… Skip this and you’re not doing strategy. You’re doing improvisation with a media budget. Do this right and something strange happens: writing gets easy. The hook writes itself because you already know the exact fear it needs to defuse. The angle writes itself because you already know the belief it needs to break. That’s the difference between: 70 concepts thrown at a wall, hoping volume finds a winner 5 concepts built on a real map of the customer’s psychology, each one engineered to land We took a brand from zero to $10k days in 60 days at a 2.41 ROAS. Not from more prompts. Not from more volume. From understanding the customer better than they understand themselves. Quality compounds. Volume doesn’t. If you’re doing 70 concepts a week and wondering why none of them scale — you don’t need more concepts. You need to actually know who you’re talking to.

If you want your ads to convert, first advice is stop making perfect, symmetrical-looking characters for your ads. This isn’t a beauty context. Everyday-looking people are much more realistic, their look needs to fit the “character’s vibe”

I will never understand why most ecom founders sacrifice months/years building their brand just to onboard cheap AI editors to keep production cost as low as possible while they could get real killers who actually breathe marketing 24/7 and care about their results and reputation, pay them slightly more and get insane winning creatives Those guys you pay 20 bucks for video don’t care about your brand, they are just there until they get better opportunity or start doing something else lol Maybe that’s why your AI ads aren’t scaling🤷‍♂️

And also can everyone please stop pushing AI slop copy it’s honestly embarassing lol Just pick up any Gary Halbert book and you’ll be fine

Only elite AI editors know that SOUL 2.0 is the number 1 image generator. Everyone who praises GPT2 for building characters is on some BS. Maybe that’s why your ads looks like slop and don’t convert 🤷‍♂️ First photo- SOUL 2.0 Second photo- GPT2(same prompt)

What would Steve Jobs think about the iPhone Duo? Part 1. #Ai #Viral #iphoneduo #apple #stevejobs

Good news for ad swipers

If your ads aren’t scaling, it’s probably because your “creative” team is pumping out NPC UGC ads. We left that sh&t in 2025 🥶 Think about it… …humans are drawn to personality. Your favorite movie character has one. Your favorite singer has one. Ads are no different. With Seedance 2.5, realism is basically solved. But most ads still have no soul. Personality is the missing piece - without it, even great copy falls flat. So you start blaming the ad for “looking too AI,” or worse, you start doubting your funnel. It’s one simple shift we use to scale 8-9 figure ecom brands. Start thinking about it.

If you’re only running AI UGC ads, you’re leaving money on the table. Today, creativity wins-hitting different angles and triggering real emotion. That’s exactly what conspiracy/research ads do. And with AI, we can now produce videos like this in a single day that used to take weeks of work and a full production team. The brands paying attention to this are crushing it. The ones ignoring it are wondering why their ROAS is dropping.