Frigade (@FrigadeHQ) header
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Effortlessly guide and onboard users through your product with AI-powered assistance – increasing retention and customer success.

San Francisco
Joined December 2022
Photo by Frigade (@FrigadeHQ)Photo by Frigade (@FrigadeHQ)Photo by Frigade (@FrigadeHQ)Photo by Frigade (@FrigadeHQ)Photo by Frigade (@FrigadeHQ)Photo by Frigade (@FrigadeHQ)Photo by Frigade (@FrigadeHQ)Photo by Frigade (@FrigadeHQ)Photo by Frigade (@FrigadeHQ)
Introducing Frigade AI: Your intelligent in-app assistant that understands product UI and user context. Unlike other copilots that just repeat help center instructions, Frigade AI guides users through your actual product, helps with workflows, and takes actions on their behalf. The Frigade AI agent automatically learns the ropes of your product, ingests your help center and documentation – no engineering or tedious updates required. → frigade.ai
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I made Jev beat all of Pokemon Red for less than 2 dollars with a median decision time of 400ms. While completing the game took a bit longer than I expected (much of it spent goofing around in a cave), I have no doubt these low-latency decision models will change everything.
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Jev can choose a Pokémon battle move, but can it beat Pokémon Red from start to finish? @christianmat is livestreaming the AI’s attempt. When he mentioned in the HN thread that Jev couldn’t generate original text, a commenter suggested letting it choose one letter at a time. He added the feature during the discussion. Now Jev names its own Pokémon, too. news.ycombinator.com/item?id…
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The days of basic AI support Q&A are dwindling. Agents need to know where you are on screen and get you e2e through a use case as if there was a CSM sitting next to you. Loved working with the team at @FrigadeHQ to get this experience in our dashboard.
Most in-app assistants have no idea what page you're actually on. Our NEW Ask AI assistant in the Unified dashboard sees whatever screen you're on, so you can ask about a specific linked account or error without re-explaining your setup. It highlights exactly what to click and follows you across screens as you work through a use case, then opens a live Pylon chat the moment you'd rather talk to a person. Check it out: merge.dev/unified-api
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Today we're launching the Assist API. It turns the agent you already built into a support expert for your product. One tool call. No second chat box. frigade.com/assist-api
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We gave Jira, Spotify, and Airbnb an AI agent with 100+ built-in Skills, and we never touched a line of their code. Every "AI copilot inside your app" the past two years has the same ceiling: it can answer questions about the product, but it doesn't use or even understand the product. The fact is most apps still don't have an MCP server or agent-ready API to plug into, and driving the UI with computer-use is too slow and brittle to ship. Skills by Frigade solves this. Our agent uses an app like a real user, watches how the app calls its own authenticated APIs, and then turns those calls into tools it can reliably run. Ask it for something and it (securely) calls the real endpoint on the user's behalf instead of clicking through screens or paraphrasing a help article. It works the same way on any web app, including yours. Frigade Skills are now live. Full demo in the comments 👇
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We just moved the entire Frigade marketing site off our no-code CMS back to @nextjs in a week. We're not using any external services other than @vercel. All content is stored i markdown files so not even any need for a headless CMS. Using markdown also allows to easily leverage Claude Code for authoring and cleaning up content and keeping a consistent voice and tone. The whole pitch of no-code was solving one problem: engineering attention is too expensive to spend on a marketing site, so route around it with a tool a non-engineer can drive. That problem is mostly gone now. Tbh it turned out to be surprisingly easy. And for something as straightforward as a marketing site, the stakes of vibe-coding are way lower than on a production app. We have no issue having non-technical teammates push to main on that repo. My bet is we're not the only team that's going to make this trip in the coming months.
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Hardest part of building AI products is that nobody believes you until they see it. You can join whatever hype circle is happening on X and talk about how productive AI has made you. But there are so few real raw demos out there. So here's one. I recorded Frigade working inside @vercel. Not scripted or staged. The AI learns the product, highlights UI elements, and walks users through actual workflows. When the product changes, it adapts. I've been building this for over a year and it still blows my mind. Easier to just watch it.
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The market has been flooded with AI chatbots, and most of them have the same problem: They are isolated from the product and the user experience. So when a user gets stuck, they have to explain everything to the bot from scratch. It's an incredibly clunky experience trying to describe software problems in plain words. And then because of that, the output is just not that helpful. Usually a wall of bullet points copied directly from the help center. We ran a simple test: same scenario, same user problem. One assistant had workflow context. The other didn't. The usefulness wasn't even close.
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Frigade (@FrigadeHQ) learns how your product works and creates in-product guidance from simple prompts. No flows. No selector tagging. No stale docs. Guidance stays up to date as your UI evolves. ycombinator.com/launches/Owy…
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User activation slipping? Before you dive into code or a new tool, read this breakdown of when to build, when to buy, and how to avoid the costly middle ground of product onboarding. ⬇️ productonboarding.com/articl…
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Today, @FrigadeHQ is launching Frigade AI - an AI agent that helps users learn your product by actually using it. Unlike basic chatbots, Frigade AI takes action and helps in the context of your actual product UI. ycombinator.com/launches/O1Z…
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Frigade AI started with a simple idea: What if an in-app agent could actually understand your product, not by reading static docs or following rigid scripts, but by using it like a real user? Our agents explore your product, learn your workflows, and adapt automatically as things evolve. The result is real-time, contextual support that guides users step-by-step, takes actions on their behalf, answers open-ended questions, and escalates to live support as needed — all with no extra work from your teams. Check out our new website for more details → frigade.ai
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