Founder @momentummarketinglabs | Email and SMS marketing for you 7-9 figure brands | +$20M Generated so far across 15 brands. All I know is Email & SMS
Joined April 2025
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2025 changed everything.
I started the year back at zero. Shut down the brand I gave 2 years of my life to and went back to a 9-5, thinking maybe this was the ceiling.
Then life punched harder.
Lost my job. Lost my relationship.
Mentally, I was at my lowest.
It’s when I thought I had nothing left, everything finally clicked. I went all-in on what was “just a side thing” and through the guidance of one of my best mate, we collectively with our team built a 7-figure-a-month ecom brand.
Pivoted my fashion brand into a blog/moodboard and grew it 4x faster than ever before, working with brands, artists, agencies and collectives I once looked up to.
This year taught me that growth isn’t linear.
A lot of progress is invisible.
Grit isn’t optional.
The real win?
Building with my people and making my family proud.
This is only the beginning. I’m excited for what’s to come next.
2026, let’s go!
"just send more emails for black friday"
more sends to a list you ignored all year is how you land in spam on the one week it matters.
the brands that win BF did it in october. warmed the list, built the early access segment, sped up the flows.
If your late to warming up your list... YOU NEED TO START NOW.
break your send into segments of 14D engaged, 30D engaged, 60D engaged and 90D engaged. The week of BFCM full send to FULL LIST and max extract
Most subscription brands treat cancels like a churn problem. It is usually a logistics problem.
52% of cancels are "too much product". Not price. Not the offer. People drowning in inventory they never got through.
Fix is boring. Ask why at cancel, and when they say too much product, offer a frequency drop or a skip. Keep the sub, lose the guilt pile.
Brands spend months rebuilding winback flows while the cancel survey sits unconfigured in the app they already pay for.
Look at your cancel reasons this week. The answer is already in there.
every abandoned cart flow i build answers the same objections in the same order
and the discount goes dead last
someone adds to cart and vanishes. they already told you they wanted it, they just got pulled away mid checkout. so you win them back one objection at a time:
reminder first. no discount, they probably just got distracted
proof second. reviews and social proof so they trust the brand
product third. the benefits that actually matter
offer last. the discount only shows up at the very end
hold it till the end. once people expect a discount on everything they stop buying at full price, and you trained them to do it
The highest intent email you can send has zero design in it.
Plain text. From the founders name. One question.
Something like: what is the biggest challenge you have staying consistent with your routine?
Soft pitch with a small code at the end. Subject line: quick question.
It works because the inbox is trained to ignore anything that looks designed. Plain text from a real person breaks the pattern, and it doubles as free customer research. The replies you get back become your next 3 months of campaign angles.
Quick Question has been a top performer across the 10+ brands I have tested subject lines on. Not a coincidence.
Most brands are too scared to send an email with no graphics. That fear is free money for whoever does.
Most brands doing decent revenue think they already do email.
What that actually looks like when you open the account:
Campaigns go out whenever someone remembers.
Flows were switched on two years ago and never touched again.
Attribution is a guess.
The only segment is everyone.
And email is doing 6 to 9% of revenue while the founder swears the channel is saturated.
Then you rebuild the boring stuff. A real campaign calendar. Flows rebuilt and tested. Segments that mean something. Weekly reviews so nothing silently dies.
Same list, same brand, same products. Email ends up doing 3x what it was.
The channel was never broken. The systems around it were.
Your list is not tapped out bro. Your ops are.
Your CTA is probably written for you, not for them.
"Buy now"
"Sign up"
"Start free trial"
All of these describe what the customer has to DO. Nobody wakes up wanting to do things.
Flip it to what they GET:
"Start losing weight this week"
"Get the full protocol free"
"Try it for 7 days, no card needed"
Same button, same click. One talks about the action, the other talks about the outcome sitting on the other side of it.
Go look at your PDP and your pop up right now. If the button reads like a chore, that is free money sitting there bro
"send more emails"
"only send 3x a week"
bro there is no magic number. stop asking for one.
some brands email their list daily and print. some send once a week and print. both work.
frequency is not the lever. the lever is whether you actually have something worth opening.
a daily sender with nothing to say burns the list to the ground. a weekly sender with a real offer, real proof and a reason to exist in the inbox can run that cadence forever.
watch your engagement, not the calendar. if opens and placed order rate hold, send more. if they slide, you do not have a frequency problem, you have a content problem.
nobody wants to hear that because it means the fix is writing better emails, not picking a number.
Most subscription brands have one cancel button and one save offer. A generic discount popup for everyone.
That solves nothing when the reason is "I have 3 unopened bottles on my counter".
Match the save to the reason:
Too much product: 1 click delay, 30 or 60 days. Most of the time that is the whole fix.
Too expensive: downgrade to a smaller size or a longer billing cycle, not a discount.
Didn't see results: plain text email with the exact usage protocol. Most people quit before the product had a chance to work.
The biggest cancel reason in subscriptions is too much product. That is not a pricing problem, it is a timing problem, and a delay button fixes it for free.
Discounts should be the last save offer, not the default one. Every generic coupon you hand to someone who just needed a pause is margin you set on fire.
"Don't email your active subscribers, they'll cancel."
Bro. Your subscribers are your highest LTV customers. They already said yes twice.
The fear is backwards. The people most likely to buy your next drop are the ones already buying every month.
Give actives the early access. The exclusive colorway. The first crack at the launch before the list even sees it.
Worst case a couple cancel who were going to cancel anyway.
Best case your launch email to the smallest segment on your list outperforms the blast to everyone else.
We see it constantly. The subscriber-only send prints and the full-list send pays for lunch.
Stop protecting people from offers they want.
Everyone is pouring more into ads and AI content, and almost nobody sends anything physical anymore.
A handwritten card from the founder, 7 to 14 days after someone buys, cuts through in a way nothing in the inbox can right now.
Keep it simple:
- A genuine thank you for buying
- One or two quick tips for getting the most out of the product
- Signed by the founder so they know there is a real person behind the brand
Nobody expects it. That is exactly why it works. It turns a transaction into a relationship before your post-purchase flow even gets going.
And you do not need to handwrite 500 of these yourself. Tools like PostPilot automate the whole thing and it still lands as personal.
The brands that win the next few years will be the ones that feel the most human. This is the cheapest way to start.
Your popup is probably fighting your own offer.
Most brands run a flat discount popup. Ten, fifteen percent off. Fine. Except that discount only applies to one time purchases.
So someone lands on your site, sees a great subscription offer on the product page, then the popup jumps in and trains them to buy once with a coupon instead.
Your email system ends up pushing against the thing that actually makes you money.
The fix is stupidly simple. Make the popup your subscription offer. Whatever the PDP says, the popup says. Same deal, same framing, one door into the funnel.
Every big brand doing real subscription revenue already does this. The popup is not a discount dispenser. It is the front door to your best offer.
The worst time to send a promo email is while their order is still in transit.
They paid full price 2 days ago. Package has not even landed. Then your sitewide sale blast hits their inbox.
All you did was make them feel like they overpaid, hand support a price match ticket, and train them to never buy at full price again.
The fix is one suppression filter. Exclude anyone with an order unfulfilled or in transit from every campaign send.
Takes 10 minutes to set up in Klaviyo. Saves the support tickets and the margin.
The highest leverage email you can send has zero design in it.
Plain text. From the founder. One question, something like: what is the biggest thing stopping you from staying consistent with your routine?
Then a soft pitch and a small code at the bottom. Subject line: quick question.
That is the whole email.
It works because the inbox is trained to clock designed emails as marketing and skip them. A plain text email from a real person breaks the pattern. It reads like a message, not a campaign.
Most brands never send one because it feels too simple to matter. Then they wonder why their designed campaigns do all the work and replies are dead.
Run it on your highest intent moments.) Post purchase, winback, replenishment. Anywhere a reply is worth more than a click.
The replies you get back are free research for your next 10 campaigns. That is the whole game.
Most abandoned cart flows are just 3 emails begging with a bigger discount each time.
The structure that actually converts:
Email 1: no discount. plain reminder, 30 min to 2 hours after. most people just got distracted, they did not change their mind.
Email 2: small offer. free shipping or a small discount, 24 hours after the first.
Email 3: bigger offer, 24 hours later.
Email 4: same offer as email 3, but now it expires. urgency does the work, not a deeper cut.
The discount shows up last and never grows after email 3. once people learn that waiting gets them a bigger code, they wait forever.
Hold the line on the offer. let timing and urgency close it.
The best abandoned cart email doesn't feel like a cart email.
It reads like the order is basically done. "Your order is ready to ship." Product block at the very top showing exactly what they left. Buy button above the fold. Testimonials showing the product in use, not studio shots.
Most brands send "you forgot something" with a discount and wonder why recovery rate is stuck.
You're not reminding them they left. You're making finishing feel like the path of least resistance.
The discount is a crutch. The framing is the fix.
Your order confirmation email is the highest opened email you will ever send and most brands waste it on a receipt.
A proper one does four things:
Makes the customer feel like they joined something, not just bought something.
Reaffirms the exact benefits they are about to get from the product.
Sets real expectations on how long results actually take. This one alone kills half your week 2 refund requests.
Ends with an open invite to reach out if anything goes wrong.
The customer just handed you money and they are sitting in their inbox 30 seconds later. It is the one email where attention is guaranteed.
And almost every brand sends the Shopify default.
Fix it once and it works on every order forever. Free money.
