Independent, unbiased funeral sector expert. Helping people make sense of funeral planning. Improving transparency, costs, standards and environmental impact.
Joined May 2021
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67% of consumers say they'd be most comfortable with the person who has died travelling no more than 15 miles to their final resting place. Even in a changing funeral market, where and by whom someone is cared for still matters. #HandledWithCare #SAIF
Independent funeral directors remain the most trusted funeral providers in FSE’s latest research: 74% would trust one to arrange a funeral. Personal service, expertise & local care matter as funeral choices change #SAIF #IndependentFuneralDirectors funeralsolutionexpert.co.uk/…
Inflated funeral-cost benchmarks means more than a misleading headline. It can encourage consumers to buy more cover than they need or can afford. FSE’s latest report explores the risks & calls for clearer information by funeral type #Over50sLifeInsurance #ConsumerDuty #FCA #SAIF
We’re calling on the FCA to act on potentially misleading funeral-cost benchmarks used to sell Over 50s insurance. Our 2026 report, shared with the regulator, sets out the evidence and recommendations — including clearer costs by funeral type. #FCA #ConsumerDuty #SAIF
FSE’s challenge to misleading use of “average” funeral costs goes beyond SunLife. It includes insurers & funeral firms publishing own figures or repeating others’ findings to sell products. Do they reflect the choices families actually make? #FuneralCosts funeralsolutionexpert.co.uk/…
Funeral choices have changed. Are average funeral costs accurate? FSE’s 2026 research challenges benchmarks used to sell insurance and funeral provision — and asks what consumers really need to spend. #FuneralCosts #ConsumerDuty #SAIF
Our new report “what is the real average cost of a funeral in the UK in 2026” will be released soon. Watch this space … 👀
👥 Consumers want to buy from local FDs—if the price is right.
Our 2025 report shows marketing, not pricing, is the key battleground.
Full insights 👉 funeralsolutionexpert.co.uk/…
#FuneralDirectors #ConsumerInsights #FuneralReport
Thursday
📉 17% of independent FDs no longer sell plans (vs 3% pre-FCA).
📢 We explore how they can win back share in our latest report 👉 funeralsolutionexpert.co.uk/…
#IndependentFDs #FuneralPlans #ConsumerChoice
The gap is closing: Funeral plans could soon overtake Over 50s life insurance plans.
Discover why this shift matters 👉 funeralsolutionexpert.co.uk/…
#Over50Plans #LifeInsurance #FuneralMarket
Direct cremation now dominates over 60% of funeral plan sales.
What does this mean for traditional independent and online businesses ?
📊 Our 2025 report is out now and available to buy 👉 funeralsolutionexpert.co.uk/…
#DirectCremation #FuneralTrends #FuneralIndustry
🚨 Out now: Our 2025 Funeral Plan Market Report reveals sales are bouncing back post-FCA regulation—reaching ~185k in 2024.
Explore how the market is reshaping 👉 funeralsolutionexpert.co.uk/…
#FuneralPlans #FCA #DirectCremation
Simon Cox retweeted
Thousands of people are ditching Tesla. Here’s one of them with a message you can see from space.
Location: Black Rock Sands, Wales, UK
Led By Donkeys is 100% funded by small donations.
Stand out for me is that it is no longer “the” average cost of a funeral. It is “an” The average figure is overstated as it doesn’t take into account direct cremations.
Used to be a useful barometer but since 2016 it has become increasingly inaccurate.
@NationalSAIF @TheFCA
Check out this summary of the recent @SunLife Cost of Dying report. Standout for me: cost remains a poor indicator of experience. The best support is not the most expensive - and Poppy's pricing sits 10% below the London average.
Simon Cox retweeted
BREAKING NEWS: French billionaire Jean-Louis Le Riche and German industrialist Hans-Dietrich Geldmann have agreed to donate 200m Euros to a new campaign to get 🇬🇧 back into the EU after the disaster of Brexit. Happy to announce I will be campaign director. I’m sure @Nigel_Farage @TiceRichard and Co will see absolutely nothing wrong with this at all. Common sense innit? #keepMuskMoneyOutOfOurCountry #TakeBackControl
Funeral Directors - have your say:
Funeral Solution Experts 4th annual survey is now open for independent FDS to have their say.
Take the survey below to share your views on funeral plans, direct cremation, regulation and other business pressures
smartsurvey.co.uk/s/FSEFuner…
Thanks you to all the Funeral Directors that took part in our 4th annual survey
Massive engagement with nearly 400 FDs participating!
We are now deep into the analysis phase
Thank you as ever to @NAFD_UK for promoting to their members and for the first time @NationalSAIF
FSE welcomes the proposed Law Commission recommendations to manage the shortage of burial space
Clearly the topics sensitivity needs careful consideration, but potentially eases pressure on burial costs, and something I’ve called for, for nearly two decades, in various reports
Simon Cox retweeted
One of the best parts of my job, hands down.
Very lucky to work with excellent people in @cendeathsociety and externally esp Simon Cox @FuneralSolExprt
Dr Kate Woodthorpe's research focuses on end-of-life care, death, and dying and has significantly influenced policy.
Throughout her career, she has engaged policymakers with her research. Find out more here
bath.ac.uk/case-studies/dr-k… @UniofBathIPR @bathsps @KateWoodyBath
ALT This is a graphic. To the left is a picture of Dr Kate Woodthrope and to the right is a diagram. Inside the diagram there are six bubbles with illustrations inside. The illustrations include, paperwork, a person searching. two hands and a heart, three people stood behind a desk, a heart and graph.
Simon Cox retweeted
Thank you for positive comments and endorsements from bereavement professionals and campaigners! Your support means so much to us. Thank you for sharing our tool with your networks.
quakersocialaction.org.uk/we…
Brilliant work to all at @QSA Lindesay Judith and all , will be such a help to all those in need , Gov.Uk and all funeral directors @NationalSAIF and @NAFD_UK should be signposting this tool