GOSSHAWK retweeted
The legendary Joseph Sugarman pioneered the "street-interview" style of advertising in 1992 to promote BluBlocker.
A man ahead of his time.
youtube.com/watch?v=2wuB_ufW…
Read this if you’re a copywriter and want an unfair advantage in the market.
Copywriting > Writing Copy
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Everyone having access to the same ingredients doesn’t make everyone a chef.
“AI can write copy”
Okay and a toddler can chop carrots.
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One of my favourite “Aesthetic” poasters has become an OnlyFans promotion account.
You hate to see it.
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GOSSHAWK retweeted
There's a very specific personality type that needs pressure to perform.
If this is you, you're not lazy for procrastinating.
You're just wired that way.
And if you're going down the entrepreneurial route, you need to bake this personality trait (not flaw) into your workflow.
"I worked out 10 times this month and didn't see any results."
is the same as
"I posted 10 times this month and didn't see any results."
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Quick reminder:
Don't change your PFP because it'll take over a week to get your little blue tick back.
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I lost my little blue tick temporarily.
Regular posting shall resume shortly (5 Tweets a year).
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GOSSHAWK retweeted
When you tell someone you can literally
• Learn a skill online
• Post about that skill online
• Find people that need that skill
• Get paid by them for using that skill
They assume it's complicated.
It's not though.
Those are the steps.
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"But what about qualifications?"
Well can you do the thing you say you can do?
If yes, you're qualified.
"What about my CV?"
You think somebody that needs a copywriter cares how efficiently you served customers at that gas station when you were 16?
Show them you can write, they'll hire you.
It really is that simple.
"How do I get clients?"
Okay how many people know you exist?
Answer that first.
For most people, the only people that know you exist are your colleagues, your childhood friends, and your Mum and Dad.
You might have a monetizable skill, but nobody knows you have it.
You don't get clients by having a skill.
You get clients by people knowing you have that skill.
And how do you get people to know you have that skill?
By posting about it.
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When you tell someone you can literally
• Learn a skill online
• Post about that skill online
• Find people that need that skill
• Get paid by them for using that skill
They assume it's complicated.
It's not though.
Those are the steps.
━━━━━━━━━━━━━━━━━━
"But what about qualifications?"
Well can you do the thing you say you can do?
If yes, you're qualified.
"What about my CV?"
You think somebody that needs a copywriter cares how efficiently you served customers at that gas station when you were 16?
Show them you can write, they'll hire you.
It really is that simple.
