GT Center for Deliberate Innovation

Can innovation be done with less risk? Find out more about how your cognitive errors and blindspots could be killing your innovation idea at cdi.gatech.edu.

We often discuss cognitive biases such as confirmation and hindsight biases at CDI. This article can help you identify what these internal biases feel like and how you see others who feel the same. lesswrong.com/posts/ERWeEA8o…

Habits can have a powerful effect on our day to day lives, but should they replace our long term goals? Some ideas by Charles Duhigg in this article by @farnamstreet shed some light on this topic. fs.blog/2017/06/habits-vs-go…

How has author Daniel Kahneman developed since the release of his book Thinking Fast and Slow? See for yourself in the Knowledge Lab's latest podcast. fs.blog/daniel-kahneman/

Processing tough information can be... tough, but avoiding it could have severe repercussions for your bank account. See how in this article by the Decision Lab: thedecisionlab.com/are-you-m…

Ethnographic research is the study of something in it's own environment. "Our goal is to see people’s behavior on their terms, not ours." @Forbes tells us how observing the reaction of a client can help in identifying industry trends in this article. ow.ly/kHKQ50xjkGP

Culture in an organization manifests itself in many ways. @GT_CDI today's motto is "Go full force in one direction and don't stop."

A sense of purpose is critical to unleashing a company's potential. "Make a habit of pulling at heartstrings instead of purse strings: Shifting your focus from money to meaning can pay dividends." @Entrepreneur wrote about how this worked for Patagonia. entrepreneur.com/article/331…

One of our favorite quotes in Robert Cialdini's book Pre-suasion is "What is more accessible in mind becomes more probable in action." Let us know some of yours! We hope you're enjoying your journey of mastering the art of pre-suasion so far. #CDIBookClub

70% of upstart tech companies fail. Analysts wanted to understand why so many startups fail, so they dug into the “post-mortems” written by founders, investors, and journalists of nearly 300 startup failures. Here’s what they found: forbes.com/sites/deniselyohn…

Who knew Mary Poppins was an inspiration for Richard Thaler? The Nobel prize winning economist, says one of the most important things he’s learned is “if you want people to do something, make it easy”. A spoonful of sugar makes the medicine go down! europeansting.com/2019/04/03…

If you ask for a donation, saying "every penny will help", helps! When requesting people to take action, identify a minimum in order to help break through “action paralysis.” Find out 10 more insights into consumer behavior with this article. helpscout.com/consumer-behav…

Did you know that 95 percent of the decisions we make on a daily basis are made subconsciously? Learn how entrepreneurs can use behavioral economics to drive consumer action. seedspot.org/use-behavioral-…

The Big 5 personality traits are often considered the most reliable and stable. Do you know yours yet? youtube.com/watch?v=KCwHV9HC…

Psychologist @RobertCialdini dissects what makes the world's most successful investor so incredibly persuasive via @Inc inc.com/jessica-stillman/3-k…

Analyzing the situation and identifying bias are two ways to help us make better decisions. Check out this article for more tips. forbes.com/sites/mikemyatt/2…

Everyone loves FREE things. But is the allure of FREE affecting your everday behavior? Check out this article from @TheDecision_Lab . thedecisionlab.com/impact-fr…

Despite our best efforts, we may find ourselves stuck in the same cycles. Learn more about how to break the cycle in this great article from Experience Life magazine on overcoming immunity to change. experiencelife.com/article/h…

What is intution? Should we always trust it? psychologytoday.com/us/basic…

Are you confusing someone's situation with their disposition? Watch this video to learn about the fundamental attribution error. youtube.com/watch?v=Z9OF3wHD…

"The road to self-insight runs through other people." -David Dunning @daviddunning6"