Building brand authority across GEO, SEO & Reputation Management. Father of 2 | Tech enthusiast | Runneršāāļø
Israel
Joined August 2026
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How you reply to a bad review is part of the review. Future customers read it to judge the business.
Thank them, state the fix, move the details offline. Never argue in public.
Which step do teams skip most?
Question for the weekend:
Whatās a book you didnāt expect to like but ended up loving?
Iāll go first: Flesh by David Szalay.
Your turn.
About 1% CTR, yet over 20% of traffic affected, on one site. Same week, Search Console showed click spikes some SEOs suspect are bots.
Clicks can hide value and fake it, so always read them next to brand searches and leads.
New: We Opted Out of Google AI Search - Here's Exactly What Happened
You may have seen the experiment data that Google AI search links gave us a 0.9% CTR, but here's the full story
ā¢ Yes, AI citations had a ~1% CTR
ā¢ But impacted over 20% of our traffic
ā¢ Citations *also* increased regular organic clicks
Turns out Google AI citations are far more important than we thought (1/2)
Should a publisher allow AI crawlers?
A. Yes, all of them
B. Only some
C. No, block them
D. Depends on the traffic they send
It is a business decision, not a technical one.
AI replaced tasks I used to pay people or services for. It didnāt replace the review. That part is still mine.
Whatās the first task you handed off?
Googleās updated docs say āCrawled, currently not indexedā is common and not always a problem.
Before rewriting:
1. Does the page matter for revenue or links?
2. Does it add something indexed pages donāt?
3. Does it get internal links?
Fix those, then recheck.
Google is giving AI Overviews more #SERP space.
For some queries, they can now expand automatically into a full response, pushing core search results farther down the page.
Learn more: searchengineland.com/google-ā¦
A. ChatGPT answers with no citations: 27.3%.
B. Google AI Overviews with no citations: 0.7%.
(DataForSEO, Search Insider 2026)
Same topic, very different chance of being credited.
Which surface would you track first?
Which AI visibility number would you actually put in a client report?
A. Share of prompts that mention the brand
B. Share of prompts that cite the site
C. Sentiment of the answer
D. None, itās too unstable yet
Ghost citation: the AI links to your site but never says your brand name. You get counted, not named.
Be honest, when did you last read the answer text instead of the source list?
Do you track named mentions separately from citations?
Source: Position Digital, AI SEO statistics (updated Nov 3), citing Growth Memo: position.digital/blog/ai-seoā¦
Reddit shows up in 38.6% of Google AI Overviews answers that list sources but only 1.4% of ChatGPT's (Dageno, Sept).
Reddit's CEO says search referrals fell over 1 million a week in October.
Would you still invest in Reddit for AI visibility?
Survey of 279 SEOs (SEOjobs, self selected): 44% are more concerned about AI than a year ago, yet losing their role ranked last at 24%.
Top worries were smaller teams, keeping up, and tougher competition.
Which one is hitting you hardest?
John Mueller reportedly said (SER recap) the systems will eventually catch up with cheap tactics like listicles built for AI search.
Are listicles still winning AI answers for you today, or has that already stopped working? Via @seroundtable
If your dashboard only shows clicks, you are missing half the story. AI Overviews cut outbound clicks 38% where they appear, with no change in satisfaction.
ChatGPT leans on brands it already knows: brand names alone reordered its rankings. Track who gets named, not only visits.
Source: Onely on Chen and Koudas (ChatGPT, brand familiarity): onely.com/blog/what-influencā¦
Field experiment by Agarwal and Sen (ISB, CMU), via GeoAura: geoaura.world/blog/ai-searchā¦
Two reports from this week, one takeaway.
1. A working paper reported by @sejournal: across 102 advertiser sites, a ChatGPT ad visit earned $0.89 vs $2.45 for a Google search ad visit. Conversion was 0.37% vs 1.17%.
2. Gary Illyes says Google has nothing to announce on click data in Search Consoleās AI reporting (via @rustybrick).
So AI visits may be worth less, and Google isnāt promising to show them. If you only judge AI visibility by clicks, youāll undercount it. Track mentions and citations next to traffic.
Which metric do you trust least in 2026?
A. Rankings
B. Organic sessions
C. Authority scores
D. AI visibility scores