GeekHive

An expensive, underutilized, and complex collection of #marketingtech tools produces ineffective customer experiences. If you're ready to #simplifymarketingtech and deliver greater value to your customers, check out this article on @martechismktg: bit.ly/3lvwq9w

There’s a secret to successfully selecting and implementing a #martech stack that’ll work every time, and may even deliver some return on your #investment. And it all begins by having a plan. Delve deeper on @martechismktg: bit.ly/3F2YUyw #digitalstrategy

Monolithic #CMS, decoupled CMS, headless CMS… what the what? Well, get ready because now is the time for the #composableDXP adoption: Resistance is futile. More on @martechismktg: bit.ly/3Dj1NtM

The general consensus of senior leadership in many companies is that if buying slows, #advertising and #marketing spending are the first to be cut. Where’s Don Draper when you need him? 👀 on @martechismktg: martech.org/how-to-avoid-the… #UnlockMartech

Marketo + Salesforce: Once integrated, aside from having a cool new tech toy, these platforms offer great features that your #sales & #mktg teams will benefit from such as: Advanced analytics, nurturing leads, and campaign management. Unlimited power. bit.ly/3RVqykK

Stop what you're doing! If you're looking to purchase another #platform, point solution, service, or #analyst report, read this @martechismktg article first and share it with your organization. You’ll thank us later, we promise. bit.ly/3eQhyiv #UnlockMartech

Based on our own experiences using various #virtualcollaboration tools - for internal purposes and when helping our clients implement and utilize theirs, we’ve compiled a list of 9 features that are must-haves...wanna know what they are? #remoteteams bit.ly/3BSmpbM

Accuracy. Relevancy. Consistency. Accessibility. While these aren’t the only characteristics of good data, they cover the most important bases. Any #data that doesn’t tick these boxes can be labeled as “bad,” and that comes at a high cost. #GoodData bit.ly/3UmOsau

If the past few years have shown us anything, it’s that the future is uncertain. #PredictiveAnalytics can help your entire organization plan for a variety of different situations and develop solutions before they ever arise. No crystal ball needed. bit.ly/3qQDjkT

More than 77% of #B2B #sales & #marketing professionals believe personalized #mktg experiences make for better customer relationships, and yet, less than half of B2B marketers feel that their #strategy reflects their clients’ needs - why the disconnect? bit.ly/3xDLTXQ

Creating a meaningful end-to-end #data process requires looking at the big picture to gauge customer concerns, making a plan of action based on what questions you want your data to answer and then putting that plan to work for you. #CX bit.ly/3RSuHG9

Studies show bad #data costs the U.S. #economy around $3.1 trillion annually and impacts about 90% of American companies, costing $$. So the chances of your data being grungy are high. What are you doing about it? #dataquality More on @martechismktg: bit.ly/3VZM2j0

From developing initial #content ideas to determining when content should sunset, a solid #strategy will help guide your marketing decisions throughout the project lifecycle. Don’t forget to put a plan in place to measure the fruits of your content labor! bit.ly/3f5c8jF

Converting a customer can be as simple as sharing the right piece of content at the right time. Having a centralized #data repository can help you complete this process without a lot of manual intervention. Your audience will thank you. #CX geekhive.com/thinking/why-ha…

As important as your own business goals are to your #customerjourney map, you should also consider the goals of your customers. Continuously monitoring that #data and tweaking your systems will enable you to always deliver a stellar #CX. bit.ly/3druquM

In an era when consumers have a great deal of choice regarding the companies they deal with, making sure the #CX goes above and beyond can be the element that determines rates of returning clients and overall loyalty. bit.ly/3SmG20P

When a customer care department depends on employees to answer every single query, there's a risk that quality and responsiveness will fall off during peak times. Your customer care personnel can benefit from having #chatbots as backup. bit.ly/3fa4DIg #UnlockMartech

Organizational and #martech skills along with a culture of experimentation are at the core of successful integration #initiatives. It’s complex work, but it’s a must. Don’t take the easy road, you’ll be glad you didn’t. #digitalstrategy bit.ly/3W0RNwX

MarTech is not a magic potion. It won't transform your business alone. Yes, it can help you reach your goals, but let’s flip the script. Think about having this foundation in place first: people, processes, planning, & then technology. bit.ly/3BVOq29 #UnlockMartech