Turning emails into $$$ Retention & email marketing for DTC brands 9 Figures in email & sms revenue Managing 20M+ / Monthly Subscription Revenue
Joined February 2025
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Georg retweeted
I took over this account from another agency 2-3months ago. Klaviyo attributed revenue increased by almost 13% while giving away significantly fewer discounts than before.
(SMS is only live since 2 weeks still collecting contacts)
I see so many sales emails that don’t have any urgency or scarcity.
If you blast out on offer you always need to give a reason to buy NOW.
Keep this in mind for BFCM
A good sales email is like a a good offer page.
Here are some rules for a good sales email: (sounds simple but so many people don’t this properly)
1. Clear offer communication that is easy to understand
2. Big CTA button
3. Urgency / scarcity
4. Keep it as short as possible
I took over this account from another agency 2-3months ago. Klaviyo attributed revenue increased by almost 13% while giving away significantly fewer discounts than before.
(SMS is only live since 2 weeks still collecting contacts)
Georg retweeted
I sat down and did a podcast with @GraysonCross_
he manages over $300M in recurring revenue for the fastest-growing DTC brands in the space
we discussed:
- the biggest mistake MRR brands make
- the difference between retention and LTV
- billing cycles and projections
- what ecom will look like in 2027
and more..
YouTube video is out now, link in the comments
The best cross-sell isn't just another product
It's a better result for the problem they already paid to solve
A good cross-sell is:
1. Easy to understand
2. Better results
3. Faster results
Wrong:
You sell an anti-wrinkle cream
Then you pitch a random cleanser
Just another skincare product
Right:
You sell an anti-wrinkle cream
Then you offer a serum that fights wrinkles even better
Same problem, better result
Georg retweeted
Hiring Chads for our 7fig/mo supplement brand💰
Copywriters
Required:
- Hustler Mentality
- Fast learning
- Fulltime availability
- A little autism
Optional:
- Previous Experience
AI Video Editors
Required:
- Previous Experience
- Solid AI Skills
- A good taste
- Ready for volume
Great salary, even better culture
Our team is a fam, everybody loves what they're doing and that's why everybody is crushing it
50% of our chats are meme stickers lmao and we maintain the best vibe while chadscaling tf out of it🤺
DMs are open or write a comment
Q4 changes every brand should make in their email marketing:
1. Match your popup to your BFCM offer
2. Switch core flow copy + offer to BFCM
3. Shorten flow delays
4. Send more emails, inboxes are even more crowded
5. Resend to non-openers with a new subject line
Most people are unhappy with your product because they have the wrong expectations.
Here is a simple post purchase flow that fixes this:
1. How to use the product
2. When to expect results (with a lot of forecasting)
3. Customer success stories (showing it actually works for others)
4. FAQ on every possible question or hesitation
I onboarded a few brands over the last few weeks whose deliverability looked like this and they weren’t even using Klaviyo.
My honest advice: if youre just starting your brand and have no idea what youre doing with Klaviyo youre better off not connecting it.
It can take weeks to recover from this. Still some time before BFCM to fix but you need to start now to have any Chance.
Georg retweeted
One of the best emails you can send without giving up margin:
10 of the next 100 orders are free.
Here's the exact email. Plain text, from the founder. Steal it:
Subject: Your order could be free
Hey {{ first_name }},
We're trying something I've wanted to do for a while. Of the next 100 orders that come in, 10 of them are on us. Fully refunded. No code, nothing to enter, no catch.
Every order placed counts as one of the 100. Once we reach 100, we pick 10 at random and refund them in full. Could be your first [product], your restock, or the bundle you've been sitting on.
→ Place your order, you're in
It might be you. But you'd better be quick.
→ Order now and you're entered
[Founder], Founder of [Brand]
P.S. Don't waste time, it might be you. Winners are contacted personally by email.
✍️
Top 10 Quotes & How They Help you Scale your ecom biz during Q4:
1. "I prayed so much I became prayer. I'm a walking prayer."
→ Q4 Strategy: Stop checking your Meta Ads Manager every 5 minutes. Become one with the algorithm. You ARE the ROAS. Meditate until your CPA drops by itself.
2. "I'm one with the horse. I can ride the horse without riding the horse."
→ Q4 Strategy: Hire a VA but stay so connected you don't need to micromanage. Quantum delegation. You're managing without managing. Free up time for more creative drops.
3. "L's turn into lessons. L's turn into M's. M turns into millions, brother."
→ Q4 Strategy: Every losing ad set is a lesson. Pivot the angle, change the hook, scale to millions. Failed product launch? That's just data for the next winner.
4. "You will never know what you don't know. If you want to know what you don't know, you have to let it flow."
→ Q4 Strategy: Stop overthinking your Black Friday strategy. Launch the campaign, let the data flow in, optimize based on what you learn. Testing > Guessing.
5. "Loyal like a dog. Dog. God. Flip it around. God. Same thing."
→ Q4 Strategy: Customer retention = God-tier revenue. Email list loyalty programs will save Q4. Build a cult-like brand following. LTV > CAC.
6. "Point at another man. Point four times at yourself."
→ Q4 Strategy: Stop blaming iOS 14, Meta, suppliers. Look at YOUR funnel, YOUR creative, YOUR offer. Self-accountability scales brands.
7. "Albert Einstein brother reincarnated. Throw some Jesus on top of it."
→ Q4 Strategy: Smart strategy (Einstein) + faith in the process (Jesus) = Q4 domination. Test everything, believe in your winner, scale it to the moon.
8. "I'll send my dog up to heaven. I'll make God come down to earth because I am who I am."
→ Q4 Strategy: Negotiate harder with suppliers. Get those 30-day payment terms. Make impossible deals happen because you manifest abundance.
9. "I'll make the devil su*k my di*k. Do a backflip and eat my sh*t." (23:16)
→ Q4 Strategy: When Facebook bans your ad account, appeal it with this energy. Make the Meta rep do backflips to reactivate you. Aggressive persistence wins.
10. "I want like a shotgun. I want that there and I don't even know what it is."
→ Q4 Strategy: Abundance mindset. Pre-order inventory you haven't even validated yet. Big moves require irrational confidence. Risk = Reward.
Conclusion: Q4 ist mental warfare. Channel this unhinged energy, scale with no fear, become one with your Shopify dashboard 🦞💰
Georg retweeted
Top 10 Quotes & How They Help you Scale your ecom biz during Q4:
1. "I prayed so much I became prayer. I'm a walking prayer."
→ Q4 Strategy: Stop checking your Meta Ads Manager every 5 minutes. Become one with the algorithm. You ARE the ROAS. Meditate until your CPA drops by itself.
2. "I'm one with the horse. I can ride the horse without riding the horse."
→ Q4 Strategy: Hire a VA but stay so connected you don't need to micromanage. Quantum delegation. You're managing without managing. Free up time for more creative drops.
3. "L's turn into lessons. L's turn into M's. M turns into millions, brother."
→ Q4 Strategy: Every losing ad set is a lesson. Pivot the angle, change the hook, scale to millions. Failed product launch? That's just data for the next winner.
4. "You will never know what you don't know. If you want to know what you don't know, you have to let it flow."
→ Q4 Strategy: Stop overthinking your Black Friday strategy. Launch the campaign, let the data flow in, optimize based on what you learn. Testing > Guessing.
5. "Loyal like a dog. Dog. God. Flip it around. God. Same thing."
→ Q4 Strategy: Customer retention = God-tier revenue. Email list loyalty programs will save Q4. Build a cult-like brand following. LTV > CAC.
6. "Point at another man. Point four times at yourself."
→ Q4 Strategy: Stop blaming iOS 14, Meta, suppliers. Look at YOUR funnel, YOUR creative, YOUR offer. Self-accountability scales brands.
7. "Albert Einstein brother reincarnated. Throw some Jesus on top of it."
→ Q4 Strategy: Smart strategy (Einstein) + faith in the process (Jesus) = Q4 domination. Test everything, believe in your winner, scale it to the moon.
8. "I'll send my dog up to heaven. I'll make God come down to earth because I am who I am."
→ Q4 Strategy: Negotiate harder with suppliers. Get those 30-day payment terms. Make impossible deals happen because you manifest abundance.
9. "I'll make the devil su*k my di*k. Do a backflip and eat my sh*t." (23:16)
→ Q4 Strategy: When Facebook bans your ad account, appeal it with this energy. Make the Meta rep do backflips to reactivate you. Aggressive persistence wins.
10. "I want like a shotgun. I want that there and I don't even know what it is."
→ Q4 Strategy: Abundance mindset. Pre-order inventory you haven't even validated yet. Big moves require irrational confidence. Risk = Reward.
Conclusion: Q4 ist mental warfare. Channel this unhinged energy, scale with no fear, become one with your Shopify dashboard 🦞💰
One of the best emails you can send without giving up margin:
10 of the next 100 orders are free.
Here's the exact email. Plain text, from the founder. Steal it:
Subject: Your order could be free
Hey {{ first_name }},
We're trying something I've wanted to do for a while. Of the next 100 orders that come in, 10 of them are on us. Fully refunded. No code, nothing to enter, no catch.
Every order placed counts as one of the 100. Once we reach 100, we pick 10 at random and refund them in full. Could be your first [product], your restock, or the bundle you've been sitting on.
→ Place your order, you're in
It might be you. But you'd better be quick.
→ Order now and you're entered
[Founder], Founder of [Brand]
P.S. Don't waste time, it might be you. Winners are contacted personally by email.
3 Day Click Attribution
We are working together for a long time. Optimized pretty much everything there is to optimize (they don’t want to run sms)
Georg retweeted
Life can change so quickly if you lock in - congrats bro
Seeing so many supplement brands coming to Europe atm
&
Yes subscriptions work just as well in Europe as they do in the US
Launched a new Supplement Brand 4 months ago
Closing the 4. month with 1M 🧙♂️
Absolutely grateful for this growth and for my team
Special shoutout to my friends @ecomrickys @GeorgecomX who helped me a lot along the way
Also shoutout Evolve for the sauce, soon not gay anymore iykyk
If you have questions, comment it🤝
Life can change so quickly if you lock in - congrats bro
Seeing so many supplement brands coming to Europe atm
&
Yes subscriptions work just as well in Europe as they do in the US
Launched a new Supplement Brand 4 months ago
Closing the 4. month with 1M 🧙♂️
Absolutely grateful for this growth and for my team
Special shoutout to my friends @ecomrickys @GeorgecomX who helped me a lot along the way
Also shoutout Evolve for the sauce, soon not gay anymore iykyk
If you have questions, comment it🤝