The independent, integrated agency that stirs shit up. LA | NY

Joined May 2013
What’s the secret behind bringing audacious ideas to life? Tune into The Immortal Life of Agencies podcast featuring our cofounder Trevor Guthrie to learn how we’ve built our reputation from scratch, why collaboration is key, and how to think big to break boundaries
Here’s Trevor Guthrie, Co-founder @Giant_Spoon on building a creative reputation from scratch. Check out the latest episode of The Immortal Life of Agencies. Episode link below ⬇️ #MarketofOne #Underdifferentiated #TILOA
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Giant Spoon retweeted
Here’s Trevor Guthrie, Co-founder @Giant_Spoon on building a creative reputation from scratch. Check out the latest episode of The Immortal Life of Agencies. Episode link below ⬇️ #MarketofOne #Underdifferentiated #TILOA
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For his newest and highly anticipated book, “Audacious: How Humans Win in an AI Marketing World,” we took author @markwschaefer deep into our creative process of expansive thinking. 🧵
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Featuring conversations with marketing leaders at @elfcosmetics, @LiquidDeath, Giant Spoon and more, “Audacious” includes case studies and actionable tips from our most impactful campaigns, breaking down the astonishing economics of why boring is bad for business. 🧵
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Tune into the live book launch event to see our cofounder Marc Simons in conversation with Mark Schaefer tomorrow, February 12 at 12PM ET. 👇 linkedin.com/events/72939775…
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How can Hollywood make a splash in the Big Game? Our cofounder Trevor Guthrie has some ideas. 🏈 Read more in @TheAnkler @davidlidsky
Hollywood will have a significant presence among the approximately 70 Super Bowl ads on Sunday, but they’re taking the stultifying way out by just airing trailers. Marketing gurus tell @DavidLidsky if these ads even work and what studios could do better theankler.com/p/the-super-bo…
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Giant Spoon retweeted
Congrats LA based Giant Spoon is named Independent Agency Of The Year by @MediaPost mediapost.com/publications/a… Giant Spoon is known for immersive activations at SXSW, and Empire State Building, as well as media and creative buzzworthy ideas. @Giant_Spoon
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Independent Agency of the Year 💥 From day one of our founding, we broke industry norms by building a media practice infused with strategy and creative thinking. We’re proud to be recognized as @MediaPost Agency of the Year for the 5th time in our agency history.
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In an age when the industry seems to be consolidating around fewer and bigger holding companies, MediaPost is recognizing Giant Spoon as the kind of flexible, integrated, independent agency of the year, offering all the doors a client might want.” - Joe Mandese, Editor in Chief
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We’re about to stir shit up on a different level. 💯 Proud to announce that we’re Autodesk’s first-ever Creative Agency of Record. 🧵
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We will support all of its major brand campaigns and brand-level creative assets, as well as the strategy, optimization, and measurement of brand media, which will inform down-funnel efforts—with the goal of shaping where and how Autodesk shows up. 🧵
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We’re going the distance with @LucidMotors, bringing the energy, inspiration and attitude from our “Compromise Nothing” platform across social. 🧵
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With a variety of :30s, :15s, and :6s spots, we’re showing how Lucid goes faster and farther, conquerors space and speed, and is simultaneously a beauty and a beast. See more of the campaign in Design Rush here 👇 designrush.com/news/lucid-mo…
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Ian Grody, chief creative officer of @Giant_Spoon on the collision of fashion and comedy in culture and advertising. hubs.la/Q02ZH55G0
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Giant Spoon retweeted
Lucid is channeling Muhammad Ali, Nina Simone and Neil Armstrong in the electric vehicle marketer’s largest campaign since it was founded eight years ago. adage.com/article/marketing-…
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.@LucidMotors defies convention in its first brand campaign 'Compromise Nothing' from @Giant_Spoon. hubs.la/Q02_hvfS0
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Vhagar the dragon has landed at @Adweek Experiential Awards! 🐉 Winner, Best Use of Out-of-Home Media in an Experiential Activation 👑 Winner, Experiential Activation by an Entertainment Brand
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With both real and CGI banners unfurling around the world, we built up anticipation, heightened tensions, and stoked intrigue by pitting iconic institutions, businesses, and creators against each other as they rallied behind their team.
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