Running a Halloween event this weekend? 🎃
Put your next event on the WiFi splash page. Easiest RSVP list you'll ever build.
Use permission-based data collection.
Give guests a clear reason to share, and ask for no more than you need.
New post: 7 ways venues can improve guest engagement through WiFi 👇 hubs.la/Q04C1XXz0
Branded welcome > generic login page.
The WiFi screen is often the first digital touchpoint a guest sees from your venue.
Collect feedback while the visit is still fresh.
A 1-question survey the same day beats a 10-question survey a week later.
Your floor has been talking all along.
Traffic counts, dwell times, repeat visits and heatmaps from the WiFi you already have.
Dwell time tells you how long guests stay.
Pair it with visit frequency and you know who your regulars are before they tell you.
Halloween weekend = big groups, costume parties and lots of first-timers.
Make sure your WiFi splash page is ready for them.
ghost guest (n.)
a customer you served, who loved the food, and who you have absolutely no way to contact again.
Scariest thing in a restaurant this Halloween?
Ghost guests. They come in, they eat, they vanish forever. 👻
First-timers, regulars and event crowds are three different audiences.
They deserve three different messages.
Segment idea: guests who visited 3+ times last month but not in the last 14 days.
That's your win-back list.
Things a WiFi splash page can do that a chalkboard can't:
• Greet guests with your brand
• Collect an email (with consent)
• Promote tonight's special
• Ask one quick question
