ALT 'Each of these businesses have been allowed to make extravagant claims about the efficacy of their products without facing any real critique or questioning from the show or its producers,' Michael Marshall - project director at the Good Thinking Society - said, as quoted by The Times. 'Not enough is being done by the producers of Dragon's Den to uphold that trust, and to ensure it is not lent to businesses that promote misleading and potentially dangerous products, via health claims that target specific and vulnerable patient groups. 'People with serious conditions may risk their time, money and even turn down proven treatments in favour of these products.'