#Goodbuzz showcases the ideas, strategies, trends and technologies behind the world's most innovative marketing.
Toronto, Ontario
Joined October 2009
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Absolut presents Khuli Chana in One Source, an African Musical Collaboration. youtu.be/cmoLmaGcc2A
Client: Chicken Licken’
Agency: Joe Public
Market: South Africa
Boardroom - youtube.com/watch?v=2OZip-hV…
Supermarket - youtube.com/watch?v=JwZR2zPm…
Change Room -... youtube.com/watch?v=2OZip-hV…
🤔 Today, messaging and positioning MUST match the consumer experience or risk extinction. Truth and transparency are the new currency, and consumers want brands to have a point of view on the world. mygoodbuzz.blogspot.com/2019…
Developing a sound marketing strategy is about locating that intersection between what customers want and where an individual firm can create value better than its... insight.kellogg.northwestern…
Humans stand to gain from AI in a number of ways. But AI also has the potential to replicate or exacerbate long-standing biases. As machine learning has matured... insight.kellogg.northwestern…
When a brand position is developed, the goal is to sustain it over time. However, certain circumstances may require the repositioning of a brand, which may involve changing the frame... insight.kellogg.northwestern…
This is a PSA for Anti-Drinking and Driving (in South Africa.) It's sweet - an emotional connection developed around a "first kiss". The research shows that when we watch something in a narrative, we identify with a character and... youtube.com/watch?v=NxH8GtSF…
One of the first big brands in the world to wholeheartedly embrace chatbots was KLM, the national Dutch airline, which is often hailed for being an early adopter to new technology. The company... mygoodbuzz.blogspot.com/2019…
This should be interesting.. facebook.com/story.php?story…
In an astonishing talk and tech demo, software researcher Doug Roble debuts "DigiDoug": a real-time, 3-D, digital rendering of his likeness that's accurate down to the scale of pores and wrinkles.... ted.com/talks/doug_roble_dig…
Advertising is made of and for media - and, ultimately, all media settle into established tropes and typologies. medium.com/@faris/the-six-te…
