An independent brand design studio transforming meaningful ideas into memorable brands.

Joined March 2023
✨ New work ✨ A refreshed identity and website for @pearvc 🍐 Built around what’s always been at the heart of the firm: founders first, from day zero. Such a fun one to bring to life @Goodside_Studio Lots more from this brand to come soon ✨
Today we're unveiling Pear's new brand identity. Our look and feel may be new, but one thing remains the same. Pear is, and always has been, a firm that puts founders first. If you're looking for your first partner, we'd love to meet you. pear.vc
20
2
2
151
7,025
Radial (a past Goodside client) is hiring a Principal Brand Designer. If I wasn't all-in on Goodside, I'd be seriously tempted: incredible team & mission and room to shape a brand that's making a real impact. Apply directly here (please no DMs): meetradial.notion.site/desig…
2
1
42
3,540
New work for Cambium! We aimed to make designers & architects feel at home, like they're touching warm samples on their own desk, while being totally immersed in the tech behind it all. Brand: @Goodside_Studio Web design: me + @_zoltanszalay Dev: @JordanGilroy + Toqir Chatha
11
4
2
84
8,018
The new @Goodside_Studio site is live 💛 It's a clearer reflection of what Goodside is all about: helping transform meaningful ideas into memorable brands people feel, remember, and fall in love with. Take a look around → goodside.studio
60
21
7
619
35,013
Fun to see the branding we did for Ditto featured on @Behance this week ✨
35
34
1
645
18,265
Goodside retweeted
When the brief is warm modernism, there's a lot of ways to get it wrong. The identity @Goodside_Studio came back with gets it just right.
6
4
90
7,225
Goodside retweeted
Kimball Modern by Goodside on Visual Journal → visualjournal.it/kimballmode…
3
6
123
4,943
✨New work✨ Kimball Modern is an award-winning interior design studio rooted in warm modernism. We crafted their new brand from the ground up, building an identity with the same sophistication and delight found throughout their interiors. goodside.studio/work/kimball…
26
8
1
332
18,252
Our work for Bloomnet is on @ucllc’s Brand New! Read the review here: underconsideration.com/brand…
✨New work✨ Behind every bouquet you buy is a florist running a business. As the primary florist network for 1-800-Flowers, Bloomnet powers thousands of them. I'm excited to share the new brand we did for Bloomnet: the modern florist network 🌺 goodside.studio/work/bloomne…
2
16
2,214
✨New work✨ Behind every bouquet you buy is a florist running a business. As the primary florist network for 1-800-Flowers, Bloomnet powers thousands of them. I'm excited to share the new brand we did for Bloomnet: the modern florist network 🌺 goodside.studio/work/bloomne…
8
7
5
238
22,125
Goodside retweeted
GoodSide is the studio of @daniellelaroy and @jstrelioff and it is super. Their work is fantastic, they are nice, their output is at big agency level, and they have kept the tight team feel very much alive. Big leaders. [Link↓]
4
13
2
209
11,324
Goodside retweeted
I see a lot of founders making the same mistake. They hire the wrong branding partner. Usually a big agency that takes way too long. The best brands I’ve seen don’t come from big agencies. They come from small, sharp teams with super strong taste. Teams that move fast and build with you, not for you. So I curated my go-to list of studios I’d recommend to any early-stage founder building in consumer tech. Built in Lovable. brand-studios.lovable.app/
68
14
11
353
63,103
New brand work for @Memberful! Memberful helps creators and operators create elevated, branded membership experiences that they own entirely. It’s white-label and white glove, so we built an identity to match: clean, premium, and typography-led with creators at the forefront.
11
9
2
193
7,930
A lot of yellow heart emojis on this happy client Friday! 💛💛💛 At @Goodside_Studio we really pride ourselves on creating full systems that teams can immediately put into practice, so launch day Slack pings like this really hit a soft spot.
2
1
8
820
Working on a cool brand project for a company in the materials / construction / sustainability space. What are some inspiring material brands? Ones on my radar already: 1. everbloom.bio 2. sublime-systems.com 3. limelightsteel.com 4. vonholzhausen.com
4
2
46
3,462
We’re so excited to reintroduce @SperoVentures : a VC firm for the purposeful. @daniellelaroy and I loved shaping this brand at @goodside_studio, across strategy and identity, helping Spero and their founders (👋 @Shripriya) turn purpose into progress. → goodside.studio/work/spero
13
6
3
136
10,979
Heading back to my Colorado roots — had the incredible opportunity to work with one of the biggest architecture firms in Denver (Semple Brown), pairing up with the epic @Goodside_Studio on brand. Brand: @daniellelaroy, @jstrelioff at Goodside Web: @_zoltanszalay, @vixalag, me
4
2
1
17
3,476
We love naming projects @goodside_studio! Here's a look at a few of the naming projects we've done recently: 1. The Mind Company - A family of apps and games for mental fitness 2. Radial - Healing the mental healthcare system from the inside out 3. Follow - An architecture firm that lets the land lead 4. Ditto - An AI copilot for sustainability compliance
8
4
119
4,485