Tesla's roadster flying makes many think "Why is Europe so behind?" Well.. Citroën has announced the 2CV electric, a €15.000 car build for the masses. Europe is returning to its roots of mass producing for its ordinary citizens. Like Elon said "a model is easy, manufacturing is hard" Europe has in recent history focussed on ever more expensive cars, but the tide is turning. Sub €20k electric cars will save the European car industry, and with it manufacturing in Europe as we know it. If Citroën succeeds in mass-manufacturing of the new 2CV, it will mark a return of Europe's tradition of "people's cars" and it might become one of the most sold car in the world, ever. Something Tesla has not achieved, their cars have not been dropping in price anymore, and instead they now focus on luxury gimmicks. So the roles are in fact changing, while Tesla first prided itself on bringing electric cars to the masses, and Europe bringing out luxury cars, Europe has now embraced the mission Tesla couldn't succeed with: Make Electric cars the standard.