GotchaWorks

#Snapchat — or Snap Inc — rebrands with #eyewear, scannable codes bit.ly/2dgLlPR Eager to experiment in spaces not strictly digital

#Google pits #YouTube impressions against TV w/ #AdWords bit.ly/2dwjfxw Renewed focus improves local business & product searches

How Millennials Are Changing the Luxury Mkt bloom.bg/2cI2osI Ferragamo former CEO Michele Norsa discusses climate for luxury industry

The bar has been raised for digital experiences: Webby exec bit.ly/2cSplHr Leveled playing field means luxe must go beyond expected

Report: #Twitter in talks with #Google, #Salesforce over possible sale bit.ly/2d3hQQO Whoa. Lots of opportunity here.

#Snaplytics Launches #Snapchat Analytics Program bit.ly/2cxYHra Things are getting "snappy" all around Snapchat. Spawning biz.

#AutonomousVehicles Will Change Everything bit.ly/2d05204 Very likely. #Uber has already changed a lot of things.

#Facebook Grossly Overestimated Video Metric for 2 Years bit.ly/2dtqcQ8 Hmm...the error didn't affect billing. Right.

#Mobile devices account for more than half of online video views bit.ly/2df0Ogv It’s a mobile-first marketing world & video is key!

New deal sends #TheChive's video platform to the seas bit.ly/2dmFOEN Targeting niche markets works: #ChiveTV

#Facebook enlists big-name partners to measure effectiveness of ads bit.ly/2dmFupD accurate & meaningful measurement very elusive

#Google releases AI-driven messaging app #Allo bit.ly/2d2Sy22 Allo joins #GoogleHome & Duo in company's push to #DigitalAssistants

#Echo device owners spend more on #Amazon bit.ly/2cU5uZF Device is doing what they wanted: becoming a sale engine for Amazon!

#Burberry bots promote ready-to-buy designs bit.ly/2colD7o Driven by fast-fashion’s ability to swiftly create & sell knock-offs

#Facebook tailors dynamic ads for brick & mortar bit.ly/2cokOLL Asks a lot of retailers who'll have to be wired to inventory data.

#Google starts #chatbot chatter with API.ai acquistion bit.ly/2cTvndL Shows Google's confidence in rise of chatbots & voice search

Google's new #Trips app aims to be one-stop travel shop bit.ly/2dgHwYg Integrating #UserExperience and purchases into one space

The game-changing digital transformation of #FashionWeek bit.ly/2dgH9NB Totally immersed in #SocialMedia #InstantAccess

#XOJet provides fleet to #JetSmarter to entice millennials bit.ly/2cH7k0N Now #DigitalOnly, #MillennialAppeal #EasyApp #MobileOnly

#SkiResorts offering the most year-round amenities win out bit.ly/2cZcc2q #AffluentBuyers still hunting for a deal, amenities.