Gravity Thinking

“Now, we can use social listening tools in real time so that if something is developing into an issue we can find out and respond in a way that we never could, using technology to connect and to sense” - David Pugh from @Hyundai_UK #TheNewBrandModel

“We’re learning in real time, down to the second…over time we’re always evolving that proposition and how we go about delivering value” - Emily Perry from @Deliveroo

“We are constantly trying to think about how we can fix that additional friction that we are introducing to the customer journey" - Ianina Lucca from @Skyscanner #TheNewBrandModel

“Use technology to become the enabler and drive the experience for the customers, as opposed to leveraging the concept of the tech.” - Veronica Lovett from @EsmeLoans #TheNewBrandModel

“Ensure systematic learning for continuous improvement”. @ejoachimsthaler believes that by putting a learning cycle in place, brands are far more responsive, demand attention and understand their customers better - Principle 4 of 21st Century brand building.

Principle 3 by @ejoachimsthaler: “Build a system around the consumers’ goals, frictions, needs and wants”. By keeping a core focus at all times, whilst driving a fluid approach to fulfilling customers’ desires, brands can evolve whilst maintaining their core USP.

“Make consumers active participants in value creation”. By building customer belief in functional, emotional and self-expressive benefits, word of mouth takes on a natural momentum of its own. This is @ejoachimsthaler’s second principle of how to build brands in the 21st century.

Introducing our core principle 1 by @ejoachimsthaler. “Have a direct connection with consumers”. By owning your relationship with your customers, you don’t have to run the risk of third-parties impacting your brand along the way. #TheNewBrandModel

“In a world of webs, the role of the brand becomes one of facilitating the exchange, connection and interaction between a company and consumer”. @ejoachimsthaler #TheNewBrandModel

“Brands are just another way to create a wall. Today, competition comes from anywhere and boom, it flattens you”. @ejoachimsthaler on Uber Syndrome and why it’s important to stay ahead, constantly innovating. #TheNewBrandModel

Writing the next chapter in brand building, we’re about to kick off our morning session with some of the industry’s best. #Staytuned to find out the core 2019 trends that your brand should swear by. #TheNewBrandModel